A website privacy policy is an important piece of content that every business site, including ecommerce websites, needs to provide site visitors. A small business owner should establish a professional privacy policy that relates to customer information and make that document readily available online. Not only can this prevent you from being entangled in legal woes, but it will also help you to boost consumer confidence and to increase conversions.
There are a number of ways that a small business can obtain a privacy policy for its website. If you choose the “in-house method”, we offer eight tips to get you started.
Ecommerce Content: Writing a Good Privacy Policy
By Vangie Beal, May 5, 2010