Category Archives: shopping

PayPal Opens Overseas Selling Site for Small E-Tailers

PayPal’s Global Selling Guide, which launched today, has information on the holiday customs of 17 nations and tips on a variety of topics including shipping, payments, customs and tax considerations.

“While the United States is facing a downtrend, other countries, such as China, Europe and Germany are not. Davis said that indicators show that in these countries, e-commerce and online shopping is still a growing trend, and now is the time for domestic businesses to capitalize on the global market.”

PayPal Opens Overseas Selling Site for Small E-Tailers
By Vangie Beal, November 18, 2008

Tealeaf Offers Insight to Mobile Customer Behavior

For e-commerce business owners who want to capitalize on the m-commerce trend, Tealeaf offers analytics for the growing mobile shopper base.

“With this mobile user information, e-commerce business owners can then determine any bstacles in the transaction path, gaining a better understanding of trends; such as changes in conversion rates, dropped shopping carts and spikes in customer service calls. They can gain insight on why these issues are popping up, regardless if the customer is using a desktop or mobile platform.”

Tealeaf Offers Insight to Mobile Customer Behavior
By Vangie Beal, November 26, 2008

Tips and Tools for Thanksgiving-Themed E-Store Decor

Dressing up your e-commerce store and promotions with autumn and Thanksgiving accents doesn’t take a redesign. Our tips and free tools will help you — and your online store — get in the holiday spirit.

Adding holiday-themed product shots is a low-cost, easy way to offer a visual taste of Thanksgiving at your e-commerce storefront for the holiday. Online store owners can create a festive look by simply replacing their front page product images with ones that are holiday-specific or those featuring traditional autumn colors.

Online shops with seasonal products can create a Thanksgiving-specific category page and leave it up all year for SEO purposes. As the holiday approaches, use a simple image on your main storefront page to link to your special Thanksgiving holiday category.

Tips and Tools for Thanksgiving-Themed E-Store Decor
By Vangie Beal, November 11, 2008

Five Timely Tips for Holiday E-Mail Marketing

Last month, holiday e-mail campaigns were all about segmentation, not blasting. This month it’s time to grow your list, build loyalty and capture new subscribers. We show you how.

In October the focus was on segmenting your list and testing subject lines. Vezina said that by November, hopefully merchants have done these administrative tasks and have looked through results of their own A/B (split testing) marketing tests.

This month, Vezina suggests merchants really cater to online shoppers, and reward their list members, not only to create a bond but to also continue growing their list in the last weeks leading up to the shopping frenzy. Here are five tips to employ this month.

Five Timely Tips for Holiday E-Mail Marketing
By Vangie Beal, November 10, 2008

Doing Business on eBay Alternative for a Buck a Month

Online vendors listing on The SOC Exchange pay just one dollar a month or $10 a year to sell, with no other fees. Plus, eBay security updates.

Like newer alternatives, Bonanzle, Wigix, and and eBay’s successful online classified site, Kijiji, The SOC Exchange lets online merchants list “buy now” prices with the option for interested buyers to submit offers (OBO) to sellers on items they are interested in purchasing. It appears many new sites are using this format instead of auctions because it is easier for both buyers and sellers.

The SOC Exchange, however, does not work exactly like a classified site where most transactions are local. Rather, sellers still have the option to accept payments and ship items out to non-local buyers. Lagudi, however, did say that auction-style listings may be offered in the near future.

Doing Business on eBay Alternative for a Buck a Month
By Vangie Beal, November 5, 2008

EBay Alternatives Gear Up for Growth

This week in eBay alternative news Etsy gets new hardware and Bonanzle offers optional membership plans. Meanwhile, on eBay, the new policy prohibiting paper payments takes effect.

“In a recent blog post, Harding told Bonanzle members, ‘We are quite confident that offering the benefits of exposure, Google Analytics, and an icon do nothing to affect the fairness of the marketplace as a whole. There is no question that, with the support of both our paying and non-paying members, Bonanzle is going to continue to move forward as the best marketplace to find friendly people and enjoy each other’s company as you buy and sell everything but the ordinary.’”

EBay Alternatives Gear Up for Growth
By Vangie Beal, October 22, 2008

ExactTarget Launches Dynamic E-Mail Coupons

Web shop owners using the real-time coupons can target specific subscribers or specify that the offer not exceed a maximum redemption rate, based on their budget earmarked for the campaign.

“Web shop owners have the flexibility from within Live Offers to target specific subscribers or to specify that the offer not exceed a maximum redemption rate, based on their budget earmarked for the campaign.

For example, if you wanted a maximum of 1,000 redemptions but your subscriber list is 2,500 members, you can have Live Offers provide the code for the coupon to the first 1,000 subscribers who open the e-mail, and have the remaining users on your list see a different offer or be sent to a different landing page on your Web site.”

ExactTarget Launches Dynamic E-Mail Coupons
By Vangie Beal, September 25, 2008

Bonanzle Brings the ‘Human Element’ Back to Online Buying and Selling

I remember back (close to ten years ago now) to when I bought my first item online at eBay. It was a box of used Stephen King paperbacks. I got it for an awesome price and I paid with a money order. This seller and I exchanged e-mails back and forth, daily for a week. When I received the item I realized the seller underestimated the shipping charges to Canada. I paid $10 for the books (huge deal) and $5 for shipping. He actually spent $15 on the shipping alone, and didn’t mention it during our conversations.

When I asked him about it, the reply was that he only sold two things so far and didn’t really have an understanding of shipping yet. During that week we developed a friendly relationship and banter while we were waiting for my item to arrive and when I realized the guy made zero dollars and lost a huge box of books I felt bad.  I mailed him a second money order for $10.00, and, I did do so without his asking.

A few years later with both buying and selling experience under my belt, I listed a lot of gently used boy’s clothes. I had an inquiry from a mother about one specific shirt in the lot. I never heard from her again and the auction ended unsold.  Two months later I get an e-mail asking me about that box of clothes, and did I sell it.

Apparently, this woman had just had another child and had to spend quite some time in the hospital after giving birth.  Her new baby and second oldest children had a shirt that was the exact same (exception being the sizes of course) in the lot of clothes I listed. Her oldest son would have fit into the shirt that was in my lot and she wondered if I might still have it.  This woman spent time thinking about getting that ‘matching shirt’ and e-mailed me as soon as she got out of the hospital.

I did not reply to her e-mail. I went back through eBay, got her information; you used to be able to do that, you know (soon you won’t even be able to get a person’s real e-mail address). I wrapped the gently used shirt in gift wrap and put it in a padded envelope with a note congratulating her on her new arrival.  What a beautiful e-mail I received when she got the package.  It felt good to do something nice for a person in another country who I would never meet and never hear from again.

When you hear people talk of “the old eBay” and reminisce about “community”, this is what people miss.  But it’s not even about the giving, as in my experiences; it’s about connecting with the people.

Over the years, in its quest to become the number one marketplace, eBay has deployed so many services,  features, policies and automation that now feels like you are dealing with robots rather than a unique individual person.

There is very little human left in eBay despite the millions of people using it.

I started using Bonanzle because I wanted to write about it.  I loaded the URL and as soon as the page loaded I immediately thought “this place is different”.  Well, I wrote the article a couple months ago, and I’m still there.  Funny, because I have a username and password on roughly 20 online sites for buying and selling and I have not felt the desire to revisit many of them after my article was filed, that is, until Bonanzle.

My first transaction came about because of a ‘want ad’ for care Bears I placed in the forum.  Bonanzle member str8_2_u_from_me replied and we had a great discussion and chatted back and forth until the package arrived. We’ve even exchanged messages since then.  The forums over there are alive with totally uncensored conversations, and the site enables buyers and sellers to communicate in real time directly from a sellers’ booth (which is similar to an online storefront). 

Bonanzle, with its small development team has put together an amazing package. Have you heard of companies going around stamping Web 2.0 all over their site and in their PR? What I love about Bonanzle is that they are the very definition of Web 2.0; something others try to achieve but very few do, and not once have they actually used that phrase or anything like it.

The technology is there. Use Bonanzle for a week, and if you have spent time on eBay, Kijiji,  or any of the other eBay alternatives the first thing you’re going to notice is how sweet the technology is – and it’s all wrapped up in a convenient, easy-to-use package.

Then, you’re going to realize why so many people have joined Bonanzle in such a short period of time.

Because it is actually a humanized online marketplace. 

eBay Alternative Action: Resources, Launches, Updates

This week we discuss what the phrase ‘eBay Alternatives‘ encompasses and highlight the latest news and launches from the constantly growing alternative space.

“The larger alternative sites are generally more firmly established marketplaces that are corporate-owned. These channels, like eBay, are more expensive than other, smaller, alternatives to use as a selling platform. However, they are highly trafficked sites with millions to tens of millions of visitors each month, making them more appealing to larger sellers and merchants.

Some sellers will use these alternative channels in connection with their eBay business. These types of channels are used by B2C (business-to-consumer) and C2C (consumer-to-consumer) sellers and merchants.”

eBay Alternative Action: Resources, Launches, Updates
By Vangie Beal, September 24, 2008

Free Bonanzle Booth Images

Bonanzle is an online marketplace for buying and selling goods, faster, while having fun. This online marketplace aims to be the most simple, yet powerful choice for online buying and selling.

When you list an item on Bonanzle, the items can all be viewed in your own personal booth (like an online storefront). You can change the picture (header image) of your own booth, by selecting a template from Bonanzle or by uploading your own image. Bonanzle booth images should be 692 x 104 pixels.

I have uploaded 15 images that you can freely use to edit for your own Bonanzle booth. These images are clips from my own personal stock photography portfolio. For best results, you should save the image and open it in a graphics program to add your own logo, quote, booth name, and so on. Have a look here.