Tag Archives: Web
When it comes to small business marketing, one way to self-promote your business is through increased media exposure. To do this you need what’s called a press release or a news release.
A press release is basically a statement that is written for news media; newspapers, magazines, television networks, radio stations, or online news outlets and trade publications. As the phrase suggests, the written statement is a news article.
For example, an announcement of a new product, results of a survey you ran on your website, a new service you offer, or big client acquisition is all examples of a newsworthy statement — an overview of your company or the latest tips you offered in your e-mail newsletter is not.
Small Business Marketing Tips: Writing a Press Release
By Vangie Beal, May 12, 2010
Posted in Technology
Tagged e-commerce, how to, Internet, marketing, news release, online, PR, selling, tips, Web, write press release
Selling digital goods online is a great, low-cost business for any entrepreneur who creates non-tangible products. We offer five tips to help you choose the right delivery service provider.
Selling digital goods online can be a good small business for any entrepreneur who authors these types of products, as this type of small business has little upfront costs to start — with the exception of having your own Web site.
For the ecommerce aspect of the small business, you will need a digital goods delivery system to handle the sale and downloading of the product. When you use an online service provider for the transaction, you’re responsible for creating or providing the digital product, uploading the files to the online service, and providing contact and payment details in addition to writing descriptions of each item.
While there are a number of digital good service providers online, not all offer the same features; but there are some key things you should look for. Here are five tips to help budding entrepreneurs choose the right digital delivery provider for their small business.
Small Business Tips: Selling Digital Goods Online
By Vangie Beal, April 28, 2010
Posted in Technology
Tagged e-commerce, eBay Alternative, ecommerce, email marketing, entrepreneur, how to, selling, shopping, small business, Technology, Web
In my weekly column on Ecommerce-Guide.com, I’ve covered two different topics that focus on writing excellent e-commerce content for your online Web shop. The first column, “Writing Product Descriptions” offers tips and advice on how to create compelling, SEO-friendly product page descriptions. In the second article, “Writing an About Me Page“, I offer tips and advice on how to put together an About Me page that serves to inspire confidence in potential buyers.
The best advice for writing excellent e-commerce content that I can offer: keep it simple, be descriptive, and make sure the tone stays true to your business.
E-commerce Content: Writing Product Descriptions
By Vangie Beal, February 24, 2010
Ecommerce Design: Writing an ‘About Me’ Page
By Vangie Beal, April 14, 2010
Posted in Technology
Tagged About Me page, e-commerce, e-commerce content, eBay, how to, Product description, sales copy, tips, Web, web shop content, writing content
Investing a little time now in your holiday e-commerce content can attract visitors to your Web shop all year long.
There are two main reasons to create this type of e-commerce content. First, it will help shoppers find special-occasion and holiday products on your site from a relevant Web page. Second, the search engines will index these pages, which will improve SEO, boost traffic and convert visitors into customers.
When you have the e-commerce content written, your holiday page URL will not change. Each year as the holiday approaches you can put a link to the content from your main page and give the content a bit of a freshening up. This will give you a Web shop that is holiday-ready for any occasion, 365-days a year.
Start with a basic template that matches your Web site design and layout. Use good titles and meta tags that include the holiday name and your own keywords. Your holiday content pages should contain product descriptions and images for gift-giving ideas and for any product you stock that could be used to decorate or prepare for the occasion. Be sure to use our write better product descriptions guide when you write holiday-themed product description for these special pages.
E-commerce Content: Be Ready for Any Holiday
By Vangie Beal, March 10, 2010
Posted in Technology
Tagged e-commerce, e-commerce content, how to, online, Review, selling, SEO, Technology, Web, Web shop, write content
Zombies, Smurfs and Wolfpacks, oh my!
In our never-ending quest to gather terms and information for Webopedia, we have found many acronyms and tech terms that strike us as being odd, weird or just plain spooky. To celebrate Halloween tech-style, we’re bringing you a fun — but totally legit — list of some of the spookiest acronyms and tech term oddities we’ve come across while compiling the Webopedia database.
Who knows, maybe one of the following tech terms will spawn a costume idea that will bring first place at this year’s office (IT) Halloween party.
Seriously, we didn’t make these up…
Page Mage, an eBay Compatible Application, which launched in beta last August, has recently upgraded its service to include social networking features for eBay sellers, along with a new pricing structure.
Using Page Mage, you can improve your eBay selling page by listing items in a more interactive and engaging way. For example, you can embed video, show eBay image galleries, or add scrolling text to any eBay auction or fixed-price item listing when you use the Page Mage service.
Chris Taylor, vice president of marketing, said that the newly added social features are designed to help sellers reach out to friends and their network of friends on some of the more popular social media sites.
Page Mage: Publish eBay Listings on Social Sites
By Vangie Beal, October 14, 2009
This week eBay rolls out the new Top-rated Seller program, retires some listing features, and also adjusts “Buy it Now”. Plus, Vendio helps sellers easily change policies across all live listings.
This month, when top-rated rolled out, a number of sellers who met the requirements were not invited to the program because they were not PowerSellers. Information provided by eBay in a previous announcement indicated that qualifying sellers who were not PowerSellers would not receive an invite to top-rated until April of next year. Being excluded from the top-rated seller program right before the rush of holiday sales was the biggest issue for sellers.
The topic had many sellers upset and frustrated, however Brian Burke from the Seller Standards Team used the official discussion forum to tell sellers that if they qualify for top-rated now—including those who do not have PowerSeller status but meet $3,000 U.S. sales per year— they would receive invites for the PowerSeller program the week of October 11th. This will make those sellers eligible for top-rated status around October 20th.
While the official clarification helped, some smaller sellers posting to the discussion forum believe that top-rated will continue to hurt their eBay business by making their listings near-impossible to find and less appealing to buyers in eBay search results.
EBay Adds Top-Rated Badges, Ups Buy-It-Now Conditions
By Vangie Beal, October 7, 2009
Ecommerce Primer Part 1: What You Need to Set Up Shop Online
Regardless of how big or how small a retail Web site is, all e-commerce sites have the same basic fundamental building blocks that enable them to work. From choosing a domain name to accepting and processing credit card payments online, Web retailers have a lot of work to do before they can hang their open-for-business sign.
Topics Covered: Domain Name, Web Host, Site Design, Merchant Account, Payment Gateway, Shopping Cart, Site Security
Ecommerce Primer Part 2: Enhance Your Web Shop
Once you have the e-commerce site basics covered and your Web site launched, it’s time to look at adding optional elements, like e-mail marketing and Web analytics, to your online retail site.
Topics Covered: Web Site Analytics, SEO: Search Engine Optimization, E-mail Marketing, Product Reviews, Live Chat/Support
Posted in Technology
Tagged domain name, e-commerce, e-mail marketing, how to, merchant, Review, selling, shopping cart, Technology, Web, Web 2.0