Clicking With eBay’s New Affiliate Program

EBay broke up with affiliate sidekick Commission Junction, going solo with its eBay Partner Network. We show you how to set up and use the new program.

“Tools is where you create the links and use “creatives” that you display on your Web page to link back to eBay with your embedded affiliate referral code. Currently there are four tools available in this tab, but before we take a closer look, first we’ll discuss a new eBay affiliate buzzword: geo-target.

Geo-targeting basically identifies the location of the user and redirects them to a particular landing page based on that identified location. For example, if a user from the UK visits your Web page and your affiliate link directs them to a keyword-based search results page, that user would automatically be directed to the eBay.co.uk site for the given keyword. This is definitely an added benefit to affiliate publishers as it can help boost conversion rates when a user lands on their own country pages. It’s also as easy as checking the geo-target box when you design your creatives.

Now that we have geo-targeting cleared up, lets take a look at four tool options in the eBay Partner Network Tools tab.”

Clicking With eBay’s New Affiliate Program
By Vangie Beal, April 16, 2008

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