ExactTarget Launches Dynamic E-Mail Coupons

Web shop owners using the real-time coupons can target specific subscribers or specify that the offer not exceed a maximum redemption rate, based on their budget earmarked for the campaign.

“Web shop owners have the flexibility from within Live Offers to target specific subscribers or to specify that the offer not exceed a maximum redemption rate, based on their budget earmarked for the campaign.

For example, if you wanted a maximum of 1,000 redemptions but your subscriber list is 2,500 members, you can have Live Offers provide the code for the coupon to the first 1,000 subscribers who open the e-mail, and have the remaining users on your list see a different offer or be sent to a different landing page on your Web site.”

ExactTarget Launches Dynamic E-Mail Coupons
By Vangie Beal, September 25, 2008

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