For e-commerce business owners who want to capitalize on the m-commerce trend, Tealeaf offers analytics for the growing mobile shopper base.
“With this mobile user information, e-commerce business owners can then determine any bstacles in the transaction path, gaining a better understanding of trends; such as changes in conversion rates, dropped shopping carts and spikes in customer service calls. They can gain insight on why these issues are popping up, regardless if the customer is using a desktop or mobile platform.”
Tealeaf Offers Insight to Mobile Customer Behavior
By Vangie Beal, November 26, 2008