E-Commerce Marketing on Facebook

As the social network phenom Facebook turns five, we show you the steps to take to create ads and fan pages for your e-commerce business.

Facebook is aware that e-commerce site owners may want to capitalize on Facebook traffic, so they allow members to create free Facebook Business pages or pay-per-click advertising campaigns.

Leveraging Facebook business options can provide a new channel for your customers to interact, and at the same time help you acquire new customers as your Facebook fans spread the word about your business to their friends.

In this Facebook how-to guide, we will show you how to use two of the business solutions offered by Facebook. First, we’ll walk through the steps you need to take to create your own Facebook Business Page (also called a fan page) and then discuss the tasks involved in creating a Facebook Ad campaign, which can be used to send visitors to your Web site or new Facebook Business Page.

How-To Guide: E-Commerce Marketing on Facebook
By Vangie Beal, February 5, 2009

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