Online marketing company eWayDirect’s new service helps e-commerce site owners reconnect with customers who leave without making a purchase.
The new service basically identifies those customers who have previously agreed to receive your opt-in messages but who also fail to make a purchase on your site. Once the potential buyer leaves your Web shop, a customized e-mail — that can be related to the products the customer was viewing — is sent out to the non-buying browser.
eWayDirect Brings Browsers Back to Buy
By Vangie Beal, March 9, 2009