This week, eBay Watch looks at promotions around the world. Plus, eBay tools and Leno says he’s not worth it.
Last week, eBay held a meeting to announce its roadmap of growth plans through to 2011. The company said that its eBay Marketplaces business is expected to achieve revenues of $5 billion to $7 billion in 2011 with a continued shift toward more fixed price sales and a smaller online auction business. Following that announcement is a round-up of marketplace promotions aimed at international, fixed-priced listings and individual (non-business) sellers.
Starting on EBay.co.uk, eBay recently made changes that make it cheaper for private sellers to list on the auction site. Starting this week, private U.K. sellers who list on the auction-style format with a starting price of up to 99p (eBay.co.uk) or €1.49 (eBay.ie ) will not be charged an insertion fee. The newly dubbed “Zero insertion fees” means private sellers will now pay the majority of eBay fees on the back-end — that is when they successfully sell an item in a qualifying category.
eBay’s All About Fixed-Price
By Vangie Beal, March 19, 2009