Shopify Buys into Power of PowerReviews

PowerReviews, a provider of customer review and social commerce solutions, announced that it is partnering with Shopify to provide easy access to PowerReviews Express to Shopify’s more than 5,000 online retailers.

Darby Williams, product manager for PowerReviews, said that they see a dramatic shift in how people make decisions when they buy online. Product reviews, according to Williams, are no longer just a nice-to-have feature, but something customers expect you to have. “The last holiday season showed that 81 percent of all purchases included customers reading reviews. By not offering on-site product reviews, it reduces your sales potential,” said Williams.

Shopify Buys into Power of PowerReviews
By Vangie Beal, May 14, 2009

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