With human-powered shopping advice, IMshopping offers benefits for consumers, ad opportunities for retailers—and it’s available on Twitter.
IMshopping was developed to bring the same level of personalized assistance to online shoppers that consumers expect to find at brick-and-mortar stores. On the IMshopping Web site, consumers ask shopping questions, and a staff of human shopping guides answers them.
The Web site offers responses and recommendations to more than 20,000 questions, such as “Can you help me find good men’s watches?” and “Where can I find the best iPhone deal?”
For each question asked, a human IMshopping guide or community member provides a brief summary and can also link to products he or she recommends.
IMshopping Adds a Human Touch to Online Shopping
By Vangie Beal, June 1, 2009