Concentri, an on-demand direct digital marketing platform, lets you target customers in e-mail, on their mobile phone or even on your Web site—without the hassle of a site redesign.
Direct digital marketing is marketing that is addressable—meaning you can identify the recipient of the marketing message being distributed. Traditional direct marketing is achieved using a customer’s postal address. With the evolution of direct marketing to direct digital marketing, Knotice CEO Brian Deagan says that addressability comes in one of three forms; an e-mail address, a Web browser cookie, or a mobile phone number.
HeyButler.com Targets Visitors with Concentri
By Vangie Beal, June 9, 2009