Survey Says: Trustmarks Increase Sales for E-tailers

A McAfee study indicates that security trustmarks build consumer confidence in online shopping.

A study released today by McAfee, Inc., and conducted by Harris Interactive, revealed that nearly half of consumers have terminated an online order or abandoned their shopping cart due to security fears at check-out time. Even when faced with the possibility of getting a really good deal online, sixty-three percent of shoppers say they won’t purchase from a Web site that does not display a trustmark or security policy, such as McAfee Secure for Web Sites.

Survey Says: Trustmarks Increase Sales for E-tailers
By Vangie Beal, June 29, 2009

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