Monthly Archives: July 2009

Sellers: Get Ready for New eBay Policies

Sellers: Get Ready for New eBay Policies
Say goodbye to the DSR 4.3 and to well-known PowerSeller icons. Say hello to minimal instances of low DSRs and top-rated seller badges.

Going forward the company will shift away from average DSRs to focus on the number of low DSRs (1s and 2s) that a seller receives.  This, according to eBay, will give buyers a more accurate measure of customer satisfaction.  In October there will be a new minimum standard for eBay sellers based on the number of low DSRs received. The new DSR standard will apply only on domestic transactions—i.e., U.S. buyers.

Sellers: Get Ready for New eBay Policies
By Vangie Beal, July 28, 2009

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Drive Search Engine Traffic with Video SEO

An expert looks at the benefits of video SEO—plus tips to help businesses optimize video content for major search engines.

SEO has always been a hot e-commerce topic. And now the trend’s expanding to include video SEO—that is optimizing video content for search engine traffic. Most major search engines, such as Google, Bing and Yahoo offer consumers the option to view only video search results.

However, according to Benjamin Wayne, president and CEO of Fliqz, a company that manages, distributes syndicates and tracks video content for businesses, there are more video results shown on natural search engine results pages (SERP).

The goal when working with video SEO is to have your video content appear in video searches as well as in the organic search results for major search engines—with traffic being directed to your site and not to your video hosting provider.

Drive Search Engine Traffic with Video SEO
By Vangie Beal, July 27, 2009

Auction Acronyms Rev Up Revenues

EBay sellers often use acronyms to save precious title-character space, but new research provides another reason to abbreviate—to demonstrate expertise.

A recently published report in the Stanford Knowledgebase from the Stanford Graduate School of Business offers sellers another reason to use acronyms in their eBay listings.

According to the report, Specializing Can Mean Bigger Sales, the study examined nearly 1,500 online titles that sellers used when listing their auction items. The research spanned several eBay categories, including dolls, Elvis memorabilia and toys.

The interesting result from the research: sellers who used item-specific acronyms in their titles had more successful auction endings. The reason for the success, according to the research report, is that bidders view a seller who uses correct item-specific acronyms as more knowledgeable about that specific category.

Auction Acronyms Rev Up Revenues
By Vangie Beal, July 22, 2009

New Sell It! Blog

My new Sell It! Blog tracks e-commerce industry news and reviews of the best tools and resources for online sellers and small retailers. The blog is updated daily with my own tool reviews and news, plus links to some of the latest e-commerce and online selling articles on the Web. You can read it here.

iTaggit Helps Sellers Determine Online Prices

The new “ValueRange It” search tool helps sellers find previous pricing on products to help them determine a starting bid or reserve price.

On the iTaggit site, you simply type the product details in to the ValueRange It search box. To obtain the best results, you should be descriptive when searching—but not too specific. For example, you could enter in phrases like 2002 Gibson Les Paul Guitar or Madame Alexander Doll, leaving out details like a specific color.

ValueRange It will scan the Internet, largely drawing on closed eBay listings to generate low, average and high values for the item. For the most part, the different values will help you figure out what price you can expect to get for your item, taking in to account the item’s history and condition. You can also refine your ValueRange It results for a completely customized value range for your specific item.

Based on the ValueRange It results, you can use the data to help determine the best minimum or starting bid price.

iTaggit Helps Sellers Determine Online Prices
By Vangie Beal, July 16, 2009

eBay Live 2009: Going, Going… Gone

Last year people were surprised when eBay announced plans to cancel its 2009 eBay Live event.  At that time the company said smaller workshops would take place in various locations rather than one large event. EBay also said that the eBay Live event would return in 2010 in Orlando.

Not so, according to a statement recently made by Lorrie Norrington, president, eBay Marketplaces. EBay will continue to offer multiple smaller events that will replace the larger eBay Live conference.

eBay Live 2009: Going, Going…Gone
By Vangie Beal, July 15, 2009

Save the Sale with New PayPal Tools and Data

Online payment service, PayPal commissioned a survey (conducted by comScore) through its SMB merchant services division to find out why online shoppers are abandoning their carts. According to PayPal, the average cost of abandoned goods in U.S. shopping carts is $109—and that adds up to a lot of missed sales for online merchants.

The PayPal survey revealed that nearly half of online shoppers have abandoned their carts multiple times over a period of three weeks due to high shipping costs, security concerns and a lack of convenience during the check-out process.

The survey showed that high shipping cost was the largest single reason for cart abandonment. Additionally, the survey found that if merchants had provided shipping costs upfront, this might have caused 40 percent of participants to complete the purchase.

Save the Sale with New PayPal Tools and Data
By Vangie Beal, July 9, 2009