Auction Acronyms Rev Up Revenues

EBay sellers often use acronyms to save precious title-character space, but new research provides another reason to abbreviate—to demonstrate expertise.

A recently published report in the Stanford Knowledgebase from the Stanford Graduate School of Business offers sellers another reason to use acronyms in their eBay listings.

According to the report, Specializing Can Mean Bigger Sales, the study examined nearly 1,500 online titles that sellers used when listing their auction items. The research spanned several eBay categories, including dolls, Elvis memorabilia and toys.

The interesting result from the research: sellers who used item-specific acronyms in their titles had more successful auction endings. The reason for the success, according to the research report, is that bidders view a seller who uses correct item-specific acronyms as more knowledgeable about that specific category.

Auction Acronyms Rev Up Revenues
By Vangie Beal, July 22, 2009


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