An expert looks at the benefits of video SEO—plus tips to help businesses optimize video content for major search engines.
SEO has always been a hot e-commerce topic. And now the trend’s expanding to include video SEO—that is optimizing video content for search engine traffic. Most major search engines, such as Google, Bing and Yahoo offer consumers the option to view only video search results.
However, according to Benjamin Wayne, president and CEO of Fliqz, a company that manages, distributes syndicates and tracks video content for businesses, there are more video results shown on natural search engine results pages (SERP).
The goal when working with video SEO is to have your video content appear in video searches as well as in the organic search results for major search engines—with traffic being directed to your site and not to your video hosting provider.
Drive Search Engine Traffic with Video SEO
By Vangie Beal, July 27, 2009