The eBay Partner Network unveiled its new “Quality Click” commission plan. According to the company the new pricing structure should see quality publishers earn more—and deter the spam-ad affiliates.
Will Martin-Gill, eBay’s director of Internet marketing, said that under the new Quality Click EPC pricing structure, commissions are calculated based on incremental revenue that a publisher’s traffic generates for eBay. The higher the quality of the traffic an affiliate drives to eBay’s sites, the more the affiliate earns.
Gill said that the eBay Partner Network is able to accurately predict the value an affiliate brings to the partnership, and each day the affiliate is locked in to a daily EPC rate. This is a big change from the current system where clicks are not calculated for seven days and statistics for new users are unavailable for 30 days.
Going forward, affiliates will be paid based on the value of the traffic they send to eBay, factoring in the incremental transactions and incremental high lifetime value of the users that result from their traffic.
EBay Affiliate Program Pays On Quality Clicks
By Vangie Beal, August 19, 2009