PetPlace.com uses vet-contributed content combined with highly targeted e-mail campaigns and landings pages to reach $1M in sales—just one year after launching a retail component.
In the third quarter of 2008 PetPlace.com began testing sales and promotions via its newsletter campaigns. “We started testing our product promotions with a product called Perfect Litter,” recalled Saenz. “Within three e-mails we sold our entire inventory.”
The company then invested in a third-party warehouse facility and started buying product direct. It then launched PetProductAdvisor.com, an online retail site for its vet-approved products.
Using targeted and focused ExactTarget e-mail marketing campaigns, the new e-commerce business went from zero to $1 million in online sales in less than 12 months, however the company sees the majority of its sales as a direct result of successful e-mail marketing.
eBiz Profile: PetPlace.com Hits $1M in One Year
By Vangie Beal, September 2, 2009