SEO is a great compliment to e-mail marketing. Wendy Lowe from Campaigner offers tips to help you optimize your e-mail marketing campaigns for search engines.
To take advantage of SEO, you need to archive your e-mail campaigns online—on your own Web site or blog. On your Web site, you should offer links to your past newsletters right from the main page navigation. Not only will this provide new content for your site visitors to read, but you will also get more mileage out of relevant content when you repurpose your e-mail campaigns.
Wendy Lowe, Campaigner’s director of product marketing says that SEO and e-mail are a great compliment to one another. She continued, “Using SEO best practices can really help you hone in on what customers are searching for.”
SEO Marketing Tips: Optimize E-mail Campaigns
By Vangie Beal, October 12, 2009