Monthly Archives: November 2009

How to Make Money From Affiliate Marketing

If you have a Web site or blog and are looking for a way to earn income from your online property, consider affiliate marketing programs.

Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser’s site. Advertisers invest in affiliate programs for lead generation, and, of course, sales.

How Affiliate Marketing Works: Using affiliate link code to earn money
By Vangie Beal, Last updated: November 20, 2009

WebPlus X4 Adds New Features for Easy Site Design

This all-in-one Web site design program lets you add Web gadgets, set up an online shop and publish sites to the Web in minutes.

One way to get your business Web site up and running is to use Web site design software, such as Web Plus X4 from Serif.  While there are a number of Web design software offerings to choose from, Serif’s Web Plus design software offers e-commerce functions for adding a shopping cart and secure payment processing to your site. You can also include interactive features such as blogs, Flash navigation bars, and videos to your Web shop.

Since we reviewed WebPlus X2 back in June, the company has released a new version of the software, WebPlus X4, and added a number of new features for business and e-commerce site design.

WebPlus X4 Adds New Features for Easy Site Design
By Vangie Beal, November 20, 2009

Zatista Offers Online Venue to Sell Original Artwork

Zatista, a new site for selling original artwork, offers lots of incentives for buyer and flat commissions for artists.

With a goal of connecting buyers with high-quality, original art, Zatista works with individual artists to provide a venue from which the artists can build their own online presence and reach a global marketplace of buyers. Unlike eBay and some other online auction sites, Zatista is a more like an online gallery where buyers can browse art and read artist profiles to find the right piece.

There are no auctions on Zatista, only prices that have been set by the artists. Zatista was first launched in beta last May, and it opened to the public in October. The site currently showcases more than 3,000 distinctive works created by emerging and established artists from more than 17 different countries.

Zatista Offers Online Venue to Sell Original Artwork
By Vangie Beal, November 18, 2009

What Black Friday and Cyber Monday Mean to Your Business

In retail lingo, Black Friday is the first day after Thanksgiving in the United States.  This day is considered to be the official start to the Christmas shopping season.  Many employees in the U.S. have the Friday following Thanksgiving off (even though it is not an official holiday) and start their holiday shopping on this day.  In the retail industry Black Friday is perceived to be one of the largest major shopping days.

The onset of online shopping coined another phrase, “Cyber Monday.”  This is the Monday immediately following Thanksgiving (or the Monday immediately following Black Friday). The idea behind Cyber Monday is that employees head back to work after the Thanksgiving holiday and shop online for the items they did not purchase on the preceding Black Friday.

In theory these two days should result in more sales for online retailers. In reality, however, that isn’t always the way it works out.

What Black Friday and Cyber Monday Mean to Your Business
By Vangie Beal, November 9, 2009

Twitter Dictionary: Understanding Twitter Chat and Slang

As with any new social medium, there is an entire vocabulary that users of the Twitter service adopt. Most of the Twitter-based terms and phrases are used to describe the collection of people who use the service, while other terms are used in reference to describe specific functions and features of the service itself.  Here are more than 20 words and phrases that are associated with the Twitter social service.

Twitter Dictionary: A guide to help you understand Twitter chatter and slang.
By Vangie Beal, November 06, 2009

SocialTwist Offers Social Holiday Referral Rewards Product

SocialTwist’s widget lets online retailers combine social media and quality word-of-mouth marketing with a rewards plan to further encourage shoppers to spread the word about your products.

In the e-commerce industry, a little saying goes hand-in-hand with referral and rewards programs. “Your next best customer is your current best customer’s friend.”

Refer-a-friend programs come in all shapes and sizes and are used by a number of e-commerce Web sites. With the impact social media has had on e-commerce, this year we’re seeing the trend for online retailers to move their traditional, and somewhat stagnant, refer-a-friend campaigns to social media platforms.

SocialTwist, a company that creates widgets to combine marketing messages with visitor referrals, offers a new program to online retailers.  Dubbed the Tell-a-Friend Holiday Sales Booster (TAF HSB), it combines social media word-of-mouth referrals and rewards to help e-commerce sites boost their sales this holiday season.

SocialTwist Offers Social Holiday Referral Rewards
By Vangie Beal, November 4, 2009