What Black Friday and Cyber Monday Mean to Your Business

In retail lingo, Black Friday is the first day after Thanksgiving in the United States.  This day is considered to be the official start to the Christmas shopping season.  Many employees in the U.S. have the Friday following Thanksgiving off (even though it is not an official holiday) and start their holiday shopping on this day.  In the retail industry Black Friday is perceived to be one of the largest major shopping days.

The onset of online shopping coined another phrase, “Cyber Monday.”  This is the Monday immediately following Thanksgiving (or the Monday immediately following Black Friday). The idea behind Cyber Monday is that employees head back to work after the Thanksgiving holiday and shop online for the items they did not purchase on the preceding Black Friday.

In theory these two days should result in more sales for online retailers. In reality, however, that isn’t always the way it works out.

What Black Friday and Cyber Monday Mean to Your Business
By Vangie Beal, November 9, 2009


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