We chat with eBay’s Director of Advertising to find out the latest on the eBay AdCommerce program, and how sellers can use it to boost holiday sales.
Launched a little more than a year ago, eBay AdCommerce is an advertising tool that eBay sellers can use to advertise specific products or their eBay Store in eBay search results. These ads are different than typical eBay listings. They look more like a text and image ad — somewhat similar in nature to Google Sponsored Links — and are displayed on eBay under a “Sponsored Results” heading.
Any eBay seller can enroll in the eBay AdCommerce program. After you create an account, AdCommerce will prompt you to set-up a recurring payment method in order to activate your ads. The program, which is similar in format to most cost per click (CPC) ad campaigns, lets you bid on keywords or on an eBay category. You can also set a daily budget, depending on how much money you want to invest in advertising.
Ring Up Holiday Sales with eBay AdCommerce
By Vangie Beal, December 9, 2009