Why Do Customers Leave? Get Answers with Feedback Analytics

Kampyle’s feedback-analytics service helps e-tailers find out why customers abandon carts and leave their Web site.

It is virtually unheard of to operate an e-commerce Web site and to not use some type of analytics to better understand how your customers find you and browse your online shop. One thing Web site analytics lacks, however, is the ability to tell you where customers have problems on your site.

For example, if you see a high bounce rate on your check-out page, you can assume there is a problem, but you don’t know if it is because of buggy or hard-to-maneuver cart pages, or if customers simply do not like your shipping prices.

To help e-tailers better understand their customers, Kampyle offers on-demand (SaaS) feedback-form analytics — which are designed to encourage customers to open the lines of communication and tell you exactly why they did not convert from a visitor to a buyer on your site.

Why Do Customers Leave? Get Answers with Feedback Analytics
By Vangie Beal, December 10, 2009

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