From e-mail marketing lingo to templates and open rates, this buyers’ guide will tell you everything you need to know when shopping for an e-mail marketing service provider.
For e-commerce site owners, online marketing can be an intimidating part of running your online business. The phrase “e-mail marketing” itself is enough to send shivers down your spine — especially for small businesses that need to find in-house talent to handle the campaigns.
There are many reasons why you need to invest in e-mail marketing, one of which is the high return on investment, or ROI. According to the Direct Marketing Association, e-mail marketing yields, on average, $ 43.62 for every dollar spent, so it makes sense to invest.
How to Find an E-Mail Marketing Service Provider
By Vangie Beal, Friday December 21, 2009