This guide covers what you need to know about e-commerce trustmarks and what to consider before displaying badges from trustmark service providers on your business Web site.
On e-commerce Web sites, giving your customers a sense of security and trust can mean the difference between a dropped shopping cart and making a sale. Today, Web shoppers are savvy — they have a better understanding of online security, and they want to know that their personal information is protected.
For the honest Web shop owners, especially smaller unknown companies, this can be a problem. A study commissioned by McAfee, Inc. (conducted by Harris Interactive) revealed that nearly half of consumers have terminated an online order or abandoned their shopping cart due to security fears at check-out time.
This guide is designed for e-tailers who are currently interested in partnering with a trust service. In this guide we’ll discuss different types of trustmark services you can consider and what is required to enroll in the programs.
An E-Comm Buyers’ Guide to Choosing Trustmarks
By Vangie Beal, January 25, 2010
If growing your subscriber list and designing campaigns are on your to-do list for 2010, the following three tips will help you get started.
1. Ask: What Am I Trying to Accomplish? When you start an e-mail marketing plan you need decide what you want your new marketing campaign to accomplish. Figure out what type of information you will need to provide in the e-mail to attract customers and get them to open and read the e-mail—but also act on it. Do your customers want special offers or would they respond better to practical tips? For the most part you will find that a combination of promotion and knowledge works best.
E-mail Marketing Tips to Help you get Started
Published on HubPages, By E-commerce Girl
EBay sellers can choose from countless auction listing helpers and tools to boost their eBay item listings and sales. From offering a 360 degree product view for potential bidders to see your items in a whole new way—to widgets that let you check your listings from your iPhone, you can use these five tools to help you grow your eBay business, without breaking your wallet in the process.
Five Auction Tools for eBay Sellers
Published on HubPages, By E-commerce Girl
Awhile back I read through a discussion forum where the merits of long-term SEO was the topic at hand. Quite a number of those taking part in the discussion felt that short-term SEO was all that mattered, but I really have a different opinion on that. I really think that you should not underestimate the value of long-term optimized content.
Let’s pretend we have an excellent electronic commerce article published on a Web site. You’ve done everything right, and you find your article listed #3 in organic Google results for two keyword phrases you have optimized for. Pulling a random number out of my hat, let’s also say that 80 percent of the traffic to this page is referred by Google and that translates in to 5,000 pageviews in the first seven days. This is your short-term SEO result. If you do absolutely nothing, you may find that in the coming weeks others have hit those keywords with fresh content and your #3 spot drops to #4 then #8, and so on . After first few months you will see a decline to a few hundred pageviews to that article every 30 days.
My question to those of you who do not believe in the value of long-term SEO efforts, wouldn’t you rather have a quarter million pageviews to that one article in a year, instead of 10-30,000? What if that article was top in the search results for 3 years?
A well-written search engine-optimized article can drive traffic for years. In fact — for the entire lifetime of your Web site or blog. Some content is very well-suited to ongoing SEO efforts and these articles and posts deserve a long term SEO effort. I have articles that have been top Google search results for several years. You have to invest in a long term SEO plan to do this, but that is the nature of SEO. It is an ongoing process.
Using Google analytics you can see which articles you have posted that still gets a decent number of pageviews, even though you haven’t touched the content in months — or years. Use Google Analytics to determine which keywords are sending the highest numbers of Google searches to that page. Google those phrases yourself, and if your page is not number one in the results then optimize the old article for those phrases. At the same time, you will also want to freshen up the content. This 15 minute SEO investment every two months can result in a huge traffic pay-off for a very long time to come from older content.