Encourage customers to check-out with recommended products with these five tips for increasing on-site product reviews and testimonials.
By adding product reviews to your online store, you are giving shoppers the opportunity to rate and comment on products they’ve just purchased — right on the product page. This helps e-tailers in two ways. First, it can boost sales as the reviews are displayed adjacent to the inventory.
Customers who are considering a purchase are more likely to buy when they know others have had a positive experience. The second significant benefit to using product reviews is that this user-generated content (UGC) helps your search engine optimization (SEO) effort. Google and other search engines favor fresh content, so when customers continually add product reviews to your pages, you’re getting a steady stream of new updated text at your site.
Five Tips for Soliciting Product Reviews
By Vangie Beal, January 20, 2010