E-mail marketing expert Wendy Lowe offers 12 hot tips to roll out a successful Valentine’s Day e-mail marketing campaign — even if you haven’t planned anything yet.
Grab a pen and take notes as you read through the following 12 tips offered by Wendy Lowe, Campaigner’s director of product marketing. You can use these tips to launch your entire Valentine’s Day campaign — from start to finish — even if you have never used e-mail marketing for holiday promotions before.
5. Forge a New Relationship: Partner with Complementary Companies
Add extra value to lure February love-birds by partnering with a vendor who provides services that complement your own. For example, a spa owner could work with a local florist so each of you promotes a package deal for a massage and a dozen roses. The possibilities for combining products and services are endless — and you can come up with some very creative and unique Valentine’s Day offers.
A special holiday partnership can also help grow your subscriber lists. When the combined special offer landing page is deployed on your respective Web sites, include opt-in boxes for both e-mail lists.
E-mailed With Love: Valentine’s Day Marketing Tips
By Vangie Beal, January 13, 2010