An E-Comm Buyers’ Guide to Choosing Trustmarks

This guide covers what you need to know about e-commerce trustmarks and what to consider before displaying badges from trustmark service providers on your business Web site.

On e-commerce Web sites, giving your customers a sense of security and trust can mean the difference between a dropped shopping cart and making a sale.  Today, Web shoppers are savvy — they have a better understanding of online security, and they want to know that their personal information is protected.

For the honest Web shop owners, especially smaller unknown companies, this can be a problem.  A study commissioned by McAfee, Inc. (conducted by Harris Interactive) revealed that nearly half of consumers have terminated an online order or abandoned their shopping cart due to security fears at check-out time.

This guide is designed for e-tailers who are currently interested in partnering with a trust service. In this guide we’ll discuss different types of trustmark services you can consider and what is required to enroll in the programs.

An E-Comm Buyers’ Guide to Choosing Trustmarks
By Vangie Beal, January 25, 2010

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