Social networks provide ample opportunity for you to communicate with customers. These best practice tips will help you interact with people in a way that builds community, loyalty and — ultimately — your business.
Tip #1: Go where your customers congregate
Some businesses simply start a profile on a popular social networking site and hope customers will find them there. Kleiman says that a smarter way to get started is to find out where your customers already are.
“It is smarter to join people where they already congregate. These customers have already formed the social glue that holds online relationships together, so you don’t have to create a new space,” says Kleiman.
For example, if you are a travel agent, start communicating and participating in the social spaces where those interested in travel already gather online. Start out by being a good resource — offer advice and talk without a sales pitch.
Remember, there is no single best social networking tool that will fit all businesses and marketers. The goal, Kleiman says, is to start participating where your customers already gather and then build towards the larger goal of being the resource and forging relationships.
Top 5 Social Networking Tips You Need to Know
By Vangie Beal, January 26, 2010