Follow the lead of other businesses and learn how to successfully integrate Twitter in to your existing marketing and customer-service strategies.
Twitter can be an important marketing and customer service tool for businesses, but it’s easy to make mistakes. A business owner may hear about Twitter and decide to jump on the bandwagon and wrongly expect this micro-blogging service to be a substitute for a marketing or customer-service plan.
The best way to get the most out of Twitter is to incorporate the tool into your current strategies. Remember, Twitter can help your business — but it is not a complete solution on its own.
We take a look at one company’s Twitter success and discuss the strategies it uses.
How to Twitter for E-commerce Success
By Vangie Beal, February 3, 2010