Monthly Archives: April 2010

Tips for Writing Excellent E-commerce Content

In my weekly column on, I’ve covered two different topics that focus on writing excellent e-commerce content for your online Web shop. The first column, “Writing Product Descriptions” offers tips and advice on how to create compelling, SEO-friendly product page descriptions. In the second article, “Writing an About Me Page“, I offer tips and advice on how to put together an About Me page that serves to inspire confidence in potential buyers.

The best advice for writing excellent e-commerce content that I can offer: keep it simple, be descriptive, and make sure the tone stays true to your business.

E-commerce Content: Writing Product Descriptions
By Vangie Beal, February 24, 2010

Ecommerce Design: Writing an ‘About Me’ Page
By Vangie Beal, April 14, 2010

Contests as E-commerce Marketing Tools

From growing your e-mail list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners’ tips for running online contests.

Before you can plan a contest, you have to set your marketing objectives and goals. If, for example, your goal is to increase your e-mail subscriber list, then a basic online contest entry form asking people to submit their details and click a box to join your mailing list would suffice.

Sometimes an online contest can promote a special feature or product-line launch. Using Crate and Barrel as an example, Pickering said the company is running a large contest that encourages newly married or soon-to-be married couples to create a gift registry on the site.  ‘This type of marketing objective’, he added, ‘is designed to collect relevant marketing data that translates directly into sales.’

Contests as E-commerce Marketing Tools
By Vangie Beal, March 31, 2010

SeeWhy Adds Social Media Remarketing Tool

SeeWhy has launched Conversion Manager, an automated Web analytics service that can optimize an ecommerce retailer’s conversion rates by remarketing with e-mail and social media.

Charles Nicholls, founder of SeeWhy, a remarketing services company, says that 90 percent of e-commerce leads go cold within the first hour, and a remarketing solution is an essential component of any conversion program.

SeeWhy, well-known for its Abandonment Tracker solution, has recently taken remarketing one step further with its newly announced Conversion Manager solution.  According to Nicholls, the new platform helps Web site owners and online retailers to engage with abandoners using real-time, one-to-one messages via social networks, including Facebook, Twitter and MySpace — in addition to e-mail service options.

SeeWhy Adds Social Media Remarketing Tool
By Vangie Beal, March 24, 2010