In my weekly column on Ecommerce-Guide.com, I’ve covered two different topics that focus on writing excellent e-commerce content for your online Web shop. The first column, “Writing Product Descriptions” offers tips and advice on how to create compelling, SEO-friendly product page descriptions. In the second article, “Writing an About Me Page“, I offer tips and advice on how to put together an About Me page that serves to inspire confidence in potential buyers.
The best advice for writing excellent e-commerce content that I can offer: keep it simple, be descriptive, and make sure the tone stays true to your business.
E-commerce Content: Writing Product Descriptions
By Vangie Beal, February 24, 2010
Ecommerce Design: Writing an ‘About Me’ Page
By Vangie Beal, April 14, 2010
Posted in Technology
Tagged About Me page, e-commerce, e-commerce content, eBay, how to, Product description, sales copy, tips, Web, web shop content, writing content
From growing your e-mail list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners’ tips for running online contests.
Before you can plan a contest, you have to set your marketing objectives and goals. If, for example, your goal is to increase your e-mail subscriber list, then a basic online contest entry form asking people to submit their details and click a box to join your mailing list would suffice.
Sometimes an online contest can promote a special feature or product-line launch. Using Crate and Barrel as an example, Pickering said the company is running a large contest that encourages newly married or soon-to-be married couples to create a gift registry on the site. ‘This type of marketing objective’, he added, ‘is designed to collect relevant marketing data that translates directly into sales.’
Contests as E-commerce Marketing Tools
By Vangie Beal, March 31, 2010