Tips for Writing Excellent E-commerce Content

In my weekly column on, I’ve covered two different topics that focus on writing excellent e-commerce content for your online Web shop. The first column, “Writing Product Descriptions” offers tips and advice on how to create compelling, SEO-friendly product page descriptions. In the second article, “Writing an About Me Page“, I offer tips and advice on how to put together an About Me page that serves to inspire confidence in potential buyers.

The best advice for writing excellent e-commerce content that I can offer: keep it simple, be descriptive, and make sure the tone stays true to your business.

E-commerce Content: Writing Product Descriptions
By Vangie Beal, February 24, 2010

Ecommerce Design: Writing an ‘About Me’ Page
By Vangie Beal, April 14, 2010


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