In my weekly column on Ecommerce-Guide.com, I’ve covered two different topics that focus on writing excellent e-commerce content for your online Web shop. The first column, “Writing Product Descriptions” offers tips and advice on how to create compelling, SEO-friendly product page descriptions. In the second article, “Writing an About Me Page“, I offer tips and advice on how to put together an About Me page that serves to inspire confidence in potential buyers.
The best advice for writing excellent e-commerce content that I can offer: keep it simple, be descriptive, and make sure the tone stays true to your business.
E-commerce Content: Writing Product Descriptions
By Vangie Beal, February 24, 2010
Ecommerce Design: Writing an ‘About Me’ Page
By Vangie Beal, April 14, 2010