Monthly Archives: May 2010

Small Business Marketing Tips: Writing a Press Release

Looking to expand your self-promotion strategies? Here are some excellent small business marketing tips for writing and distributing your own press release.

“When it comes to small business marketing, one way to self-promote your business is through increased media exposure. To do this you need what’s called a press release or a news release.

“A press release is basically a statement that is written for news media; newspapers, magazines, television networks, radio stations, or online news outlets and trade publications. As the phrase suggests, the written statement is a news article.

“For example, an announcement of a new product, results of a survey you ran on your website, a new service you offer, or big client acquisition is all examples of a newsworthy statement — an overview of your company or the latest tips you offered in your e-mail newsletter is not.”

Small Business Marketing Tips: Writing a Press Release
By Vangie Beal, May 12, 2010

Customer Service Options for Small Web Shops

Customer service is an important part of any business; regardless of how big or small your operation is. Smaller home-based businesses and entrepreneurs may have less of a budget than bigger Web-based stores, but you can practice good customer service tactics on a shoestring budget.

“Live customer support technology (also called live chat or live help), lets a business offer immediate, real-time assistance to website visitors through text-based chat. There are a number of vendors that offer live chat solutions, and while exact features of each solution will vary, the end result is similar. When you use Live Chat, your website visitors can click a ‘Live Chat’ button if they need assistance. You would receive a notification of a customer inquiry and could begin an online chat session to provide assistance. Some solutions may also let you track your customers and initiate the chat conversation if you see they may be having a problem on your site.   These solutions are a good choice for SOHOs and entrepreneurs as you can ‘hide’ the chat button on the site if you are not available.”

Customer Service Options for Small Web Shops
By Vangie Beal, May 19, 2010

Feeling Confused by Ecommerce Lingo?

From launching an e-commerce website to understanding industry regulations, this Ecommerce Dictionary — with 20 definitions and links to helpful tips and how-to articles on Ecommerce-Guide.com — will make your transition from retailer to e-tailer easier a much easier task to understand.

E-commerce Dictionary: 20 Words to Know
By Vangie Beal, May 26, 2010

Building an Online Store with CoreCommerce

In this review we look at how to use CoreCommerce, an all-in-one online hosted ecommerce platform to build an online store that offers mobile and social commerce options.
CoreCommerce 7.9 is an all-in-one online hosted ecommerce platform by provider Sum Effect Software.  This platform offers everything a merchant needs to launch an online store,  including design tools to build the webshop, secure ecommerce web hosting, the shopping cart and invoice system, plus a nice selection of online marketing tools.
One thing we like about CoreCommerce is its pricing structure. Many hosted online store providers charge a monthly subscription plan in addition to a per-transaction fee when you sell from your webshop.  CoreCommerce offers six different monthly fee-based plans with no extra transaction fees charged.

Building an Online Store with CoreCommerce
By Vangie Beal, May 13, 2010

Ecommerce Content: Writing a Good Privacy Policy

A website privacy policy is an important piece of content that every business site, including ecommerce websites, needs to provide site visitors.  A small business owner should establish a professional privacy policy that relates to customer information and make that document readily available online.  Not only can this prevent you from being entangled in legal woes, but it will also help you to boost consumer confidence and to increase conversions.

There are a number of ways that a small business can obtain a privacy policy for its website. If you choose the “in-house method”, we offer eight tips to get you started.

Ecommerce Content: Writing a Good Privacy Policy

By Vangie Beal, May 5, 2010

Small Business Marketing Tips: Writing a Press Release

When it comes to small business marketing, one way to self-promote your business is through increased media exposure. To do this you need what’s called a press release or a news release.

A press release is basically a statement that is written for news media; newspapers, magazines, television networks, radio stations, or online news outlets and trade publications.  As the phrase suggests, the written statement is a news article.

For example, an announcement of a new product, results of a survey you ran on your website, a new service you offer, or big client acquisition is all examples of a newsworthy statement — an overview of your company or the latest tips you offered in your e-mail newsletter is not.

Small Business Marketing Tips: Writing a Press Release

By Vangie Beal, May 12, 2010