Small Business Marketing Tips: Writing a Press Release

Looking to expand your self-promotion strategies? Here are some excellent small business marketing tips for writing and distributing your own press release.

“When it comes to small business marketing, one way to self-promote your business is through increased media exposure. To do this you need what’s called a press release or a news release.

“A press release is basically a statement that is written for news media; newspapers, magazines, television networks, radio stations, or online news outlets and trade publications. As the phrase suggests, the written statement is a news article.

“For example, an announcement of a new product, results of a survey you ran on your website, a new service you offer, or big client acquisition is all examples of a newsworthy statement — an overview of your company or the latest tips you offered in your e-mail newsletter is not.”

Small Business Marketing Tips: Writing a Press Release
By Vangie Beal, May 12, 2010

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2 responses to “Small Business Marketing Tips: Writing a Press Release

  1. I really like this blog. Please continue the great work. Regards!!!

  2. Pingback: Small Business Marketing Tips: Writing a Press Release « Nova … | My In Group Hot News

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