Looking to expand your self-promotion strategies? Here are some excellent small business marketing tips for writing and distributing your own press release.
“When it comes to small business marketing, one way to self-promote your business is through increased media exposure. To do this you need what’s called a press release or a news release.
“A press release is basically a statement that is written for news media; newspapers, magazines, television networks, radio stations, or online news outlets and trade publications. As the phrase suggests, the written statement is a news article.
“For example, an announcement of a new product, results of a survey you ran on your website, a new service you offer, or big client acquisition is all examples of a newsworthy statement — an overview of your company or the latest tips you offered in your e-mail newsletter is not.”
Small Business Marketing Tips: Writing a Press Release
By Vangie Beal, May 12, 2010