Monthly Archives: July 2010

Twitter Tips to Boost Small Business Marketing

Twitter is both a fun and useful small business marketing tool. The best way to get the most out of Twitter is to incorporate the service into your current marketing strategies, but keep in mind that Twitter is only helpful tool — not a small business marketing solution on its own.

In this Twitter tips article we take you step-by-step through the process of maximizing your 140-charcter small business marketing messages on Twitter.

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By Vangie Beal, June 24, 2010

Powering Your Site Search with Google Options

Is a Google on-site search solution right for your small business ecommerce website? We take a look at the three search options from Google.

Outside of your ecommerce shopping cart software, small ecommerce site owners don’t really have many options for integrating alternative site search functionality, unless they have access to in-house technical know-how and a bigger budget to invest in developing on-site search.

While there are a number of hosted site-search platforms available, ‘commerce search’ is still largely an enterprise application and few platforms are designed to meet the budget needs of the very small ecommerce websites.

One option that a small business has for improving on-site product search is using the free Google Custom Search or, you could invest in Google Site Search or Google Commerce Search, depending on the type of site you manage. Fair warning though: while Google’s Commerce Search is cheaper than many of its competitor’s search products, the pricing may still be out of range for many smaller ecommerce web shops.

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By Vangie Beal, July 7, 2010

All Things Bonanzle: An Interview with CEO Bill Harding

Bonanzle CEO, Bill Harding talks about recent developments at the Bonanzle marketplace and what the company’s future plans hold for its online buyers and sellers.

As Bonanzle continues to move forward, Harding said that the plan is to keep the same momentum and core values that the marketplace was initially built upon.  In the coming year Bonanzle sellers can expect to see continued platform developments and lots of new features, big and small, added on a frequent basis.

In terms of further fueling growth and revenues for the company, Harding said that the company realizes that it has sellers covered, but more work is needed in terms of buyers.  To extend its reach, the company is turning attention to goals that will improve sales for sellers in the coming year.

A new focus will be put on increasing sales and seller growth by fifty percent — allowing more online sellers to use fewer selling channels and earn better profits just from the Bonanzle marketplace.  While remaining tight-lipped on specific details to increase sales of those who are already successfully selling on Bonanzle,  Harding suggested that Bonanzle could increase seller profits while ensuring it wouldn’t cost those sellers an ‘arm and a leg’  to sell online.

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By Vangie Beal, July 7, 2010