Monthly Archives: August 2010

How to Add Facebook Like To Your Website

Facebook is building another ‘index’ of the Web, based on people’s likes and preferences. We show you how to put the Facebook Like Button on your small business ecommerce website.

Facebook Like is one of the social plugins offered by Facebook that lets people share your content with their friends. When you add the Facebook Like button to your own small business ecommerce website anyone who clicks it will have a story appear in their News Feed with a link back to your website.

“Facebook is building another index of the Web,” said Charles Nicholls, Founder and Chief Strategy Officer of SeeWhy. “Only this index it isn’t based on Google’s arbitrary algorithms, it is built based upon people’s likes and preferences.”

When it comes to having Facebook Like on your ecommerce website, Nicholls says this is really a bit of a no brainer because it is a single line of code that you add to point Facebook users to your ecommerce site. By adding Facebook like to your own website, you encourage Facebook visitors to share your site and link back to you in their social network profile, in turn exposing your site to their friends.

How to Add Facebook Like to Your Ecommerce Site
By Vangie Beal, August 24, 2010

ClickTale Offers Customer Heatmaps, Form Analytics

ClickTale’s customer experience analytics package goes beyond bounce rates and pageviews to track and analyze a customer’s on-page behavior.

Website analytics is an important tool for any small business or ecommerce business. Popular analytics packages, such as Google Analytics for example, offer site owners a detailed look at how people find your website and how they transition between pages on your site.

ClickTale, a provider of Customer Experience Analytics (CEA), is one company that offers a way for businesses to see more than just page transitions — it provides a way to see in-depth analytics for every page and every customer interaction and experience that takes place within a website.

As a website visitor moves his or her mouse over a page, clicks on an image or scrolls down your page, ClickTale captures that information. With this detailed data you can then see how customers react to your page, what images and links they click and what page elements they interact with while browsing.

ClickTale Offers Customer Heatmaps, Form Analytics
By Vangie Beal – August 23,2010

Trigger Email Marketing Tips

In email marketing, an event-triggered email , often called trigger email marketing, is a message that’s sent to a list subscriber based on “a customer behavior or a lack-of-action response from the customer,” according to Wendy Lowe, director of product marketing for Campaigner.

For example, trigger events could be a new sign-up form submitted on your site, an abandoned shopping cart, or a customer who looked at a product or downloaded a demo. There are countless events and customer actions that marketers use for trigger email marketing.

Trigger email marketing uses automated and very relevant emails that offer a significantly higher ROI than general email blasts. According to Forrester Research, however, despite the high ROI, fewer than four out of 10 email marketers currently use triggered messaging.

3 Trigger Email Marketing Tips for Ecommerce Marketers

By Vangie Beal, August 11, 2010

Mobile BI Review: MicroStrategy Puts Business Intelligence on Your iPhone

Growing demand for mobile access to business intelligence (BI) has not been lost on vendors. For the most part, the recent flurry of mobile support announcements by vendors — specifically Apple support — has been just that: Output support that lets decision-makers access business intelligence reports natively on Apple devices.

Anyone with an iPhone or iPad can download the MicroStrategy Mobile application from Apple’s iTunes Store. The app is free and offers a number of sample reports and business dashboards so you can test-drive functionality.

Of note is the level of interactivity you have with a typical BI report on a mobile Apple device. Customers simply access their reports and custom dashboards through the MicroStrategy Mobile Application, but the interactivity and ability to manipulate the data makes it feel as if you were running your own “micro-application” inside of MicroStrategy’s application.

Mobile BI Review: MicroStrategy Puts Business Intelligence on Your iPhone
By Vangie Beal  – August 09,2010