Monthly Archives: October 2010

Small Business CRM Apps

Until recently, CRM software was something only the larger enterprise market would typically invest in. Most CRM systems you read about are enterprise applications – e.g., a platform that is just too large and complex for individual or small business use.

Now, a new breed of CRM software and solutions are available to small business owners. These CRM solutions are designed for small business and provide only the features that are most relevant to SMB owners, such as calendar and event notifications, contact management, lead management, email marketing and similar options.

On E-commerce Guide I take a look at three hosted (SaaS) small business CRM applications ecommerce site owner can use to better manage its customer relations.

3 Small Business CRM Apps for Ecommerce
By Vangie Beal, October 29, 2010

Protecting Your Customer’s Privacy Online

When starting a small business ecommerce site, retail is one type business that many people lean toward. While it may seem that the requirements for conducting retail business online are easier than those for a brick-and-mortar store, it’s important to know you still have rules, regulations and standards to comply with. This article provides details on four of the ecommerce regulations that every small business ecommerce site owner should know.

Read the Story: 4 Ecommerce Regulations to Need to Know
By Vangie Beal, October 27, 2010

Facebook Apps for Ecommerce Business Sites

Customize these Facebook applications on your Facebook Business Page to boost your existing small business ecommerce marketing strategies. Plus, they’ll make your Facebook Page look better.

Market Your Ecommerce Promotions on Facebook: Wildfire Promotion Builder is a Facebook application that small business ecommerce site owners can use to run different promotions on Facebook Pages, such as contests, coupons and special deals. After adding the application you configure the promotion through the app, publish it, and then add it as a Tab on your Facebook Page. This application is not free, but pricing is reasonable. Using this promotion builder will also simultaneously publish your marketing campaign on Facebook, Twitter and your own ecommerce website.

Read: 5 Facebook Apps for Small Business Ecommerce Sites
By Vangie Beal, October 13, 2010


10 Social Media Tips for Small Business Marketing

One thing a small business owner should know is that using social media for marketing is a time-consuming task, and there is definitely a right and wrong way to deal with customers in online social spaces.

2. Find Your Customers: With so many social networking platforms available to consumers, it can be difficult to choose a social network for your business to use. Before you randomly log on to Twitter or Facebook to start your small business marketing campaign, research to find out where your customers already congregate online. Existing communities of customers will have formed the basics of the “social glue” that holds online relationships together. It takes less time and effort to join customers where they are, compared to creating multiple profiles and accounts in the hopes that customers will find you.

Read: Top 10 Social Media Tips for Small Business Marketing
By Vangie Beal, October 5, 2010