One thing a small business owner should know is that using social media for marketing is a time-consuming task, and there is definitely a right and wrong way to deal with customers in online social spaces.
2. Find Your Customers: With so many social networking platforms available to consumers, it can be difficult to choose a social network for your business to use. Before you randomly log on to Twitter or Facebook to start your small business marketing campaign, research to find out where your customers already congregate online. Existing communities of customers will have formed the basics of the “social glue” that holds online relationships together. It takes less time and effort to join customers where they are, compared to creating multiple profiles and accounts in the hopes that customers will find you.
Read: Top 10 Social Media Tips for Small Business Marketing
By Vangie Beal, October 5, 2010