Monthly Archives: November 2010

How to Create Useful Ecommerce Surveys

Offering ecommerce surveys and polls on your website can help you connect with customers and gain useful insights about your marketplace. Alex Terry from Zoomerang explains why.

For the most part, a poll can be considered a slimmed-down version of a survey, but the data and information an ecommerce business owner obtains from each type of communication differs.

With a survey you can go a bit more in-depth about a particular topic and ask a series of questions you can use to do a number of things, like evaluate your product quality, guide future product development or even just to boost your customer relations and satisfaction.

According to Terry, polls are simpler to create but they are directional in nature. You can really only focus on one specific point. Also, he said that polls are a great way to add entertainment or value to your website.

7 Tips to Create Useful Ecommerce Surveys and Polls
By Vangie Beal, November 10, 2010

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4 Tips to Prevent Shopping Cart Abandonment

Cart abandonment (or shopping cart abandonment) is a familiar phrase for most ecommerce site owners. It’s the commonly used term to describe an online shopping cart that a consumer has added products to but then leaves the website without making the purchase and completing the transaction.

Knowing why consumers abandon shopping carts can help you to redesign your pages to provide optimal conversion rates. Let’s look at each reason given by consumers in this research and look at ways ecommerce site owners can address the issue before the consumer even lands on your site.

Read the Story: Cart Abandonment Explained and 4 Tips to Prevent It
By Vangie Beal, November 17, 2010

Server and Desktop Virtualization Explained

Server virtualization and desktop virtualization can be a confusing topic if you don’t know the inherent differences between the two virtualization technologies.  In computing, virtualization means “to create a virtual version of a device or resource,” however many computing devices and technologies can be virtualized, including a server, desktop, storage, network, or even an operating system.

This article defines two of the most common virtualization technologies: server virtualization and desktop virtualization, and explains the differences between them.

The Difference Between Server and Desktop Virtualization
By: Vangie Beal, October 26,