With new Chatter and Jigsaw integration, Salesforce.com has once again redefined online customer relationship management (CRM) with its Spring 11 release.
With so much attention focused on Microsoft Dynamics CRM 2011, one wonders if Salesforce.com is at all worried about losing ground to Microsoft. The answer, according to Salesforce, is no. The company says that with Salesforce Chatter and Jigsaw, Salesforce.com has yet again redefined CRM, and Microsoft is still playing catch up.
“Microsoft CRM is doing the same for CRM that Zune did for digital music players; inferior product with no innovation so Microsoft tries to attack on price point,” Scott Holden, Salesforce senior director of product marketing, told eCRM Guide.
Competitive jockeying aside, the Spring 11 enterprise edition expands on Salesforce’s already successful cloud CRM platform and also includes Chatter integration and visible results of the company’s Jigsaw acquisition. In this eCRM Guide review, we look at the new features and discuss and how Salesforce.com users benefit from these integrated cloud service technologies.
Read: Salesforce.com CRM Spring 11 Release Reviewed
By Vangie Beal