Category Archives: business

Boost Your Facebook Business Page with Business Apps

When you create a Facebook Business Page or Fan Page for your ecommerce business, one challenge you might have is figuring out how to create something that isn’t a static, basic Facebook Page.

The best way to get noticed and to have people make use of the “Like” button on your Page is to have a professional developer design your Facebook page and work with your business to create Facebook-friendly photos, video and other assets.  This will help highlight what your business has to offer and also make your Facebook page an appealing destination for your customers.

Of course, that project will cost money and take time. If your small business or ecommerce business is lacking in either of those departments, then the following three Web apps and services can help you bring your business to Facebook with a little style.

Read more: 3 Apps to Boost Your Facebook Business Page
By Vangie Beal, May 19, 2011

PayPal Opens Overseas Selling Site for Small E-Tailers

PayPal’s Global Selling Guide, which launched today, has information on the holiday customs of 17 nations and tips on a variety of topics including shipping, payments, customs and tax considerations.

“While the United States is facing a downtrend, other countries, such as China, Europe and Germany are not. Davis said that indicators show that in these countries, e-commerce and online shopping is still a growing trend, and now is the time for domestic businesses to capitalize on the global market.”

PayPal Opens Overseas Selling Site for Small E-Tailers
By Vangie Beal, November 18, 2008

Tealeaf Offers Insight to Mobile Customer Behavior

For e-commerce business owners who want to capitalize on the m-commerce trend, Tealeaf offers analytics for the growing mobile shopper base.

“With this mobile user information, e-commerce business owners can then determine any bstacles in the transaction path, gaining a better understanding of trends; such as changes in conversion rates, dropped shopping carts and spikes in customer service calls. They can gain insight on why these issues are popping up, regardless if the customer is using a desktop or mobile platform.”

Tealeaf Offers Insight to Mobile Customer Behavior
By Vangie Beal, November 26, 2008

Five Timely Tips for Holiday E-Mail Marketing

Last month, holiday e-mail campaigns were all about segmentation, not blasting. This month it’s time to grow your list, build loyalty and capture new subscribers. We show you how.

In October the focus was on segmenting your list and testing subject lines. Vezina said that by November, hopefully merchants have done these administrative tasks and have looked through results of their own A/B (split testing) marketing tests.

This month, Vezina suggests merchants really cater to online shoppers, and reward their list members, not only to create a bond but to also continue growing their list in the last weeks leading up to the shopping frenzy. Here are five tips to employ this month.

Five Timely Tips for Holiday E-Mail Marketing
By Vangie Beal, November 10, 2008

Trilogy of Terror: Viruses, Worms and Trojan Horses

The most common blunder people make when the topic of a computer virus arises is to refer to a worm or Trojan horse as a virus. While the words Trojan, worm and virus are often used interchangeably, they are not exactly the same. Viruses, worms and Trojan Horses are all malicious programs that can cause damage to your computer, but there are differences among the three, and knowing those differences can help you to better protect your computer from their often damaging effects.

The Difference Between a Computer Virus, Worm and Trojan Horse
By Vangie Beal, Last updated November 07, 2007

Doing Business on eBay Alternative for a Buck a Month

Online vendors listing on The SOC Exchange pay just one dollar a month or $10 a year to sell, with no other fees. Plus, eBay security updates.

Like newer alternatives, Bonanzle, Wigix, and and eBay’s successful online classified site, Kijiji, The SOC Exchange lets online merchants list “buy now” prices with the option for interested buyers to submit offers (OBO) to sellers on items they are interested in purchasing. It appears many new sites are using this format instead of auctions because it is easier for both buyers and sellers.

The SOC Exchange, however, does not work exactly like a classified site where most transactions are local. Rather, sellers still have the option to accept payments and ship items out to non-local buyers. Lagudi, however, did say that auction-style listings may be offered in the near future.

Doing Business on eBay Alternative for a Buck a Month
By Vangie Beal, November 5, 2008

ExactTarget Launches Dynamic E-Mail Coupons

Web shop owners using the real-time coupons can target specific subscribers or specify that the offer not exceed a maximum redemption rate, based on their budget earmarked for the campaign.

“Web shop owners have the flexibility from within Live Offers to target specific subscribers or to specify that the offer not exceed a maximum redemption rate, based on their budget earmarked for the campaign.

For example, if you wanted a maximum of 1,000 redemptions but your subscriber list is 2,500 members, you can have Live Offers provide the code for the coupon to the first 1,000 subscribers who open the e-mail, and have the remaining users on your list see a different offer or be sent to a different landing page on your Web site.”

ExactTarget Launches Dynamic E-Mail Coupons
By Vangie Beal, September 25, 2008