Category Archives: ecommerce

Free Ecommerce App to track Web Shop Customers

For a very small Web store, every customer counts.  The more you learn about the people visiting your online store, such as the pages they view, what items they look at and how they find your online store the better. They’re all metrics that can help you grow your business.

The free Lexity Live app is a handy tool for small and medium-sized businesses with an online store.  Most free analytics programs will show you yesterday’s customers in terms of numbers, but Lexity provides you with a keen view of who is browsing and shopping on your site, right now.

Free Customer-tracking App Shows Live Web Shop Customer Data
By Vangie Beal, February 17, 2012


Online Banking Purchases Lower Merchants’ Transaction Fees

Consumers topping up mobile wallets and shopping online with a bank account instead of cards can save retailers hefty credit card transaction processing fees.  Mazooma makes this connection for retailers.  Many consumers are comfortable  using online banking, but the missing piece of the puzzle for merchants is how to connect consumers with their bank accounts during the checkout process.

Online Banking Purchases Lower Merchants’ Transaction Fees
By Vangie Beal, June 23, 2011

How to Add Facebook Like To Your Website

Facebook is building another ‘index’ of the Web, based on people’s likes and preferences. We show you how to put the Facebook Like Button on your small business ecommerce website.

Facebook Like is one of the social plugins offered by Facebook that lets people share your content with their friends. When you add the Facebook Like button to your own small business ecommerce website anyone who clicks it will have a story appear in their News Feed with a link back to your website.

“Facebook is building another index of the Web,” said Charles Nicholls, Founder and Chief Strategy Officer of SeeWhy. “Only this index it isn’t based on Google’s arbitrary algorithms, it is built based upon people’s likes and preferences.”

When it comes to having Facebook Like on your ecommerce website, Nicholls says this is really a bit of a no brainer because it is a single line of code that you add to point Facebook users to your ecommerce site. By adding Facebook like to your own website, you encourage Facebook visitors to share your site and link back to you in their social network profile, in turn exposing your site to their friends.

How to Add Facebook Like to Your Ecommerce Site
By Vangie Beal, August 24, 2010

ClickTale Offers Customer Heatmaps, Form Analytics

ClickTale’s customer experience analytics package goes beyond bounce rates and pageviews to track and analyze a customer’s on-page behavior.

Website analytics is an important tool for any small business or ecommerce business. Popular analytics packages, such as Google Analytics for example, offer site owners a detailed look at how people find your website and how they transition between pages on your site.

ClickTale, a provider of Customer Experience Analytics (CEA), is one company that offers a way for businesses to see more than just page transitions — it provides a way to see in-depth analytics for every page and every customer interaction and experience that takes place within a website.

As a website visitor moves his or her mouse over a page, clicks on an image or scrolls down your page, ClickTale captures that information. With this detailed data you can then see how customers react to your page, what images and links they click and what page elements they interact with while browsing.

ClickTale Offers Customer Heatmaps, Form Analytics
By Vangie Beal – August 23,2010

Ruby Lane is a Gem for Online Antique Sellers

Ruby Lane’s design is impressive and the site truly translates the experience of visiting an antiques market or fair to the online world. It is a trendy online forum that offers buyers a chance to purchase highly coveted items, such as glass, furniture, jewelry, dolls and many other types of sought-after collectibles —surprisingly, at decent prices as well.

As a new shop owner on Ruby Lane you will notice some very big differences between this marketplace and other online selling venues. To start with, Ruby Lane is a stickler for making sure that sellers are honest and provide accurate listings to buyers. Actually, a seller cannot even do business here unless they have at least a 50-item inventory. In addition to the store minimum, Ruby Lane screens all shop owners and sets quality-focused guidelines for sellers.

For example, a listing may not use the word “antique” unless the item is at least 100-years-old, and while sellers can include up to nine photos with each item, you may have to provide very specific photos, depending on what you list. Citing the vintage watches as an example, Pekarek said that a seller is required to not only show a picture of the watch face, but they must include a very clear image of the back which shows the manufacturer’s mark and other pertinent details to authenticate the item.

With Ruby Lane experts randomly checking listings to ensure shop owners maintain accurate listings, the site is able to offer buyers a site-wide return policy. Any buyer can return a purchased item within three days for a full refund. This is first worked out through the shop owner, and if needed, Ruby Lane ensures the refund is given to the buyer — something that almost no other eBay alternative offers.

Ruby Lane is a Gem for Online Antique Sellers
By Vangie Beal, February 12, 2009

How-To Guide: E-Commerce Marketing on Facebook

As the social network phenom Facebook turns five, we show you the steps to take to create ads and fan pages for your e-commerce business.

“Leveraging Facebook business options can provide a new channel for your customers to interact, and at the same time help you acquire new customers as your Facebook fans spread the word about your business to their friends.

In this Facebook how-to guide, we will show you how to use two of the business solutions offered by Facebook. First, we’ll walk through the steps you need to take to create your own Facebook Business Page (also called a fan page) and then discuss the tasks involved in creating a Facebook Ad campaign, which can be used to send visitors to your Web site or new Facebook Business Page.”

How-To Guide: E-Commerce Marketing on Facebook
By Vangie Beal, February 5, 2009

December E-Mail Marketing Tips

Cyber Monday’s over and we’re officially in the count-down to the holidays. We provide five timely tips for e-mail campaigns, among them, target those tardy male shoppers.

“In December, you will really want to pick up the pace as we get closer to the final shopping days. Normally, subscribers might start clicking their spam button due to the frequency of some e-mail newsletters, but for online vendors, this month is the one time of year when you can send more e-mails out and not get blacklisted by subscribers. Right now subscribers really want those promotions and shopping deals. In December, you should focus less on branding and more directly on products in your inventory.”

December E-Mail Marketing Tips
By Vangie Beal, December 2, 2008