Category Archives: online selling

Is Social Media a Waste of Time for Business?

Social media expert Jason Sadler explains what small businesses are doing wrong when it comes to social media.

The answer to this question isn’t quite as straightforward as one might expect, but according to Jason Sadler, founder of iWearYourShirt, for some businesses: yes, social media can be a waste of time. This is especially true when you’ve taken the wrong approach engaging with customers over social media.

Is Social Media a Waste of Time for Small Business Ecommerce?
By Vangie Beal, June 16, 2011


How to Add Facebook Like To Your Website

Facebook is building another ‘index’ of the Web, based on people’s likes and preferences. We show you how to put the Facebook Like Button on your small business ecommerce website.

Facebook Like is one of the social plugins offered by Facebook that lets people share your content with their friends. When you add the Facebook Like button to your own small business ecommerce website anyone who clicks it will have a story appear in their News Feed with a link back to your website.

“Facebook is building another index of the Web,” said Charles Nicholls, Founder and Chief Strategy Officer of SeeWhy. “Only this index it isn’t based on Google’s arbitrary algorithms, it is built based upon people’s likes and preferences.”

When it comes to having Facebook Like on your ecommerce website, Nicholls says this is really a bit of a no brainer because it is a single line of code that you add to point Facebook users to your ecommerce site. By adding Facebook like to your own website, you encourage Facebook visitors to share your site and link back to you in their social network profile, in turn exposing your site to their friends.

How to Add Facebook Like to Your Ecommerce Site
By Vangie Beal, August 24, 2010

E-Commerce Marketing on Facebook

As the social network phenom Facebook turns five, we show you the steps to take to create ads and fan pages for your e-commerce business.

Facebook is aware that e-commerce site owners may want to capitalize on Facebook traffic, so they allow members to create free Facebook Business pages or pay-per-click advertising campaigns.

Leveraging Facebook business options can provide a new channel for your customers to interact, and at the same time help you acquire new customers as your Facebook fans spread the word about your business to their friends.

In this Facebook how-to guide, we will show you how to use two of the business solutions offered by Facebook. First, we’ll walk through the steps you need to take to create your own Facebook Business Page (also called a fan page) and then discuss the tasks involved in creating a Facebook Ad campaign, which can be used to send visitors to your Web site or new Facebook Business Page.

How-To Guide: E-Commerce Marketing on Facebook
By Vangie Beal, February 5, 2009

Ruby Lane is a Gem for Online Antique Sellers

Ruby Lane’s design is impressive and the site truly translates the experience of visiting an antiques market or fair to the online world. It is a trendy online forum that offers buyers a chance to purchase highly coveted items, such as glass, furniture, jewelry, dolls and many other types of sought-after collectibles —surprisingly, at decent prices as well.

As a new shop owner on Ruby Lane you will notice some very big differences between this marketplace and other online selling venues. To start with, Ruby Lane is a stickler for making sure that sellers are honest and provide accurate listings to buyers. Actually, a seller cannot even do business here unless they have at least a 50-item inventory. In addition to the store minimum, Ruby Lane screens all shop owners and sets quality-focused guidelines for sellers.

For example, a listing may not use the word “antique” unless the item is at least 100-years-old, and while sellers can include up to nine photos with each item, you may have to provide very specific photos, depending on what you list. Citing the vintage watches as an example, Pekarek said that a seller is required to not only show a picture of the watch face, but they must include a very clear image of the back which shows the manufacturer’s mark and other pertinent details to authenticate the item.

With Ruby Lane experts randomly checking listings to ensure shop owners maintain accurate listings, the site is able to offer buyers a site-wide return policy. Any buyer can return a purchased item within three days for a full refund. This is first worked out through the shop owner, and if needed, Ruby Lane ensures the refund is given to the buyer — something that almost no other eBay alternative offers.

Ruby Lane is a Gem for Online Antique Sellers
By Vangie Beal, February 12, 2009

December E-Mail Marketing Tips

Cyber Monday’s over and we’re officially in the count-down to the holidays. We provide five timely tips for e-mail campaigns, among them, target those tardy male shoppers.

“In December, you will really want to pick up the pace as we get closer to the final shopping days. Normally, subscribers might start clicking their spam button due to the frequency of some e-mail newsletters, but for online vendors, this month is the one time of year when you can send more e-mails out and not get blacklisted by subscribers. Right now subscribers really want those promotions and shopping deals. In December, you should focus less on branding and more directly on products in your inventory.”

December E-Mail Marketing Tips
By Vangie Beal, December 2, 2008

PayPal Opens Overseas Selling Site for Small E-Tailers

PayPal’s Global Selling Guide, which launched today, has information on the holiday customs of 17 nations and tips on a variety of topics including shipping, payments, customs and tax considerations.

“While the United States is facing a downtrend, other countries, such as China, Europe and Germany are not. Davis said that indicators show that in these countries, e-commerce and online shopping is still a growing trend, and now is the time for domestic businesses to capitalize on the global market.”

PayPal Opens Overseas Selling Site for Small E-Tailers
By Vangie Beal, November 18, 2008

Five Timely Tips for Holiday E-Mail Marketing

Last month, holiday e-mail campaigns were all about segmentation, not blasting. This month it’s time to grow your list, build loyalty and capture new subscribers. We show you how.

In October the focus was on segmenting your list and testing subject lines. Vezina said that by November, hopefully merchants have done these administrative tasks and have looked through results of their own A/B (split testing) marketing tests.

This month, Vezina suggests merchants really cater to online shoppers, and reward their list members, not only to create a bond but to also continue growing their list in the last weeks leading up to the shopping frenzy. Here are five tips to employ this month.

Five Timely Tips for Holiday E-Mail Marketing
By Vangie Beal, November 10, 2008