Category Archives: software

Social Media Tips for Online Marketing

Many businesses have primarily focused on getting listed in Google for no reason other than to drive Google’s search traffic to their own Web space. Social media is no different — businesses are looking to leverage social media traffic to help their own sites and brands. Not all businesses need a Facebook page or a blog to promote and advertise on the popular social media sites. In fact, you might do better simply by making your own online presence social media-friendly and let your users carry your product through to these places instead.

Learn more about social media marketing in this Webopedia Did You Know…? article.

Trilogy of Terror: Viruses, Worms and Trojan Horses

The most common blunder people make when the topic of a computer virus arises is to refer to a worm or Trojan horse as a virus. While the words Trojan, worm and virus are often used interchangeably, they are not exactly the same. Viruses, worms and Trojan Horses are all malicious programs that can cause damage to your computer, but there are differences among the three, and knowing those differences can help you to better protect your computer from their often damaging effects.

The Difference Between a Computer Virus, Worm and Trojan Horse
By Vangie Beal, Last updated November 07, 2007

Cross-Network IM Conferencing with Persistent.IM

SHAPE Services, known for its IM+ brand of mobile clients, bridges the gap between IM networks with an easy-to- use, cross-network conferencing platform.

Users can create a user account on the Persistent.im site that lets them establish live (or persistent) IM conferences that shows up as a buddy or friend on the invited participants IM contact list. As the conference progresses, for example, when a participant writes a message, Persistent.im will deliver the message to all online participants and any offline participants will receive the message when they log into their IM service.

Khais said that Persistent.im is ideal for those who need to collaborate, but are geographically separated. “When you are in a conference, not all participants need to be online for activity, so if you have conference participants in radically different time zones, they will still receive all the sent messages and status information for the conference.”

Cross-Network IM Conferencing with Persistent.IM
July 29, 2008, By Vangie Beal

Using inkFrog Auction Tools for Princely eBay Profits

Third-party platform inkFrog integrates with eBay to help you list, showcase and manage your sales so you can leap ahead of the competition.

“First let’s just go over the advantages of using off-site tools in general. It’s important to note that by choosing to use an auction service provider, you are not giving up any flexibility in terms of running your business. Sellers can choose to keep using the eBay listing tool if they are more comfortable with it, but at the same time they can use other third-party auction tools, such as image hosting and gallery slideshows, from other companies. This is a benefit to any seller, as it lets you work with a mix of auction tools that best suits your own eBay business and listing needs.

For the most part, sellers choose to use these types of auction management services because they offer listing tools, features and options that eBay doesn’t have, or simply because it makes it easier for them to list and sell on eBay.”

Review: Using inkFrog Auction Tools for Princely eBay Profits
By Vangie Beal, July 21, 2008

MuseStorm Offers Platform for iPhone Marketing

With MuseStorm’s Platform, you can produce, deliver, manage and analyze metrics for the widgets and social applications you create.

“The MuseStorm Engagement Platform was recently extended to include support for iPhone development and it offers users the option to deliver their content through a Web browser to iPhones. These Web applications can be downloaded through Apple or other means, and when iPhone users receive a widget built using the MuseStorm platform, they point the browser to a location on the Web where a video, slideshow, or an RSS feed can be accessed. MuseStorm widgets are specifically designed to take advantage of the iPhone interface. The widgets mirror the look and feel of the iPhone, and also use the popular iPhone touch-screen navigation system.”

MuseStorm Offers Platform for iPhone Marketing
By Vangie Beal, July 1, 2008

Antivirus and Antispyware Software: What’s The Difference?

Internet vermin is everywhere, and any computer can easily be infected with a virus, Trojan Horse, worm, spyware, root kit blended threat, or pop-ups. The types of malicious infections we can encounter are seemingly endless — as are the types of programs available to consumers to help keep infections under control.

“When people talk about a computer virus, they generally call different types of computer viruses, like worms or Trojan horses a “virus”. While the words (Trojan, worm and virus) are often used interchangeably, they are technically not the same. However, what they have in common is that they all are malicious programs that can cause damage to your computer. They also can be found and removed by the same security program (for the purpose of this article, we also use the word virus to describe all three types of threats).”

Antivirus and Antispyware Software: What’s The Difference?
By Vangie Beal, June 13, 2008, 2008

eBay Watch: May Day Strike Slated, Free Video Service

This week on eBay sellers plan another boycott, an impressive, free video service tailored to eBay (Vzaar) and a preview of a sleek eBay alternative storefront, SilkFair.

“Using video has obvious advantages as customers get a more detailed look at the merchandise and can see the item in use. While sellers can currently embed videos from other sources, such as YouTube, Vzaar is focused on e-commerce so at the end of every clip it clearly features important eBay information, such as the seller’s feedback and the bidding time left.”

eBay Watch: May Day Strike Slated, Free Video Service
By Vangie Beal, March 12, 2008