Page Mage, an eBay Compatible Application, which launched in beta last August, has recently upgraded its service to include social networking features for eBay sellers, along with a new pricing structure.
Using Page Mage, you can improve your eBay selling page by listing items in a more interactive and engaging way. For example, you can embed video, show eBay image galleries, or add scrolling text to any eBay auction or fixed-price item listing when you use the Page Mage service.
Chris Taylor, vice president of marketing, said that the newly added social features are designed to help sellers reach out to friends and their network of friends on some of the more popular social media sites.
Page Mage: Publish eBay Listings on Social Sites
By Vangie Beal, October 14, 2009
This week eBay rolls out the new Top-rated Seller program, retires some listing features, and also adjusts “Buy it Now”. Plus, Vendio helps sellers easily change policies across all live listings.
This month, when top-rated rolled out, a number of sellers who met the requirements were not invited to the program because they were not PowerSellers. Information provided by eBay in a previous announcement indicated that qualifying sellers who were not PowerSellers would not receive an invite to top-rated until April of next year. Being excluded from the top-rated seller program right before the rush of holiday sales was the biggest issue for sellers.
The topic had many sellers upset and frustrated, however Brian Burke from the Seller Standards Team used the official discussion forum to tell sellers that if they qualify for top-rated now—including those who do not have PowerSeller status but meet $3,000 U.S. sales per year— they would receive invites for the PowerSeller program the week of October 11th. This will make those sellers eligible for top-rated status around October 20th.
While the official clarification helped, some smaller sellers posting to the discussion forum believe that top-rated will continue to hurt their eBay business by making their listings near-impossible to find and less appealing to buyers in eBay search results.
EBay Adds Top-Rated Badges, Ups Buy-It-Now Conditions
By Vangie Beal, October 7, 2009
It’s not rocket science, and it can reap big rewards for a small effort. One expert offers tips on how to kick off an e-mail marketing campaign to boost your bottom line.
E-mail marketing offers one of the best advertising returns for any business, according to research by the Direct Marketing Association. In 2008, e-mail marketing returned $45.06 for every dollar spent on it—but industry experts say that small businesses are slow to adopt e-mail marketing practices.
Steve Adams, vice president of marketing for Campaigner, a Software-as-a-Service (SaaS) e-mail marketing company, believes that adoption rates by small businesses are low due to time constraints. Small business owners today are swamped and it can be a challenge to fit e-mail marketing into an already full schedule.
Another contributing factor, said Adams, is that small business owners can be intimidated by the phrase “e-mail marketing”, and they mistakenly believe they need to be a marketing expert to run e-mail campaigns.
Small Biz Tips: How to Start E-mail Marketing
By Vangie Beal, April 13, 2009