Tag Archives: business

Small Business Marketing Guide

When it comes to small business marketing, you need a strategic plan that will help you expand your customer base and aim to sell more products and services to each of your customers. Marketing can help you achieve those goals, but as is the case with many small businesses owners, we often find ourselves with limited marketing budgets to work with. Small business marketing is easier when you have a nice cash-flow backing it, but if that isn’t your situation, don’t give up.  There are many small business marketing activities you can take advantage of — without breaking the bank.

In this Small Business Marketing Guide we provide details on five different Internet and communications-based marketing solutions that any business owner can take advantage of to help grow your small business. Our do-it-yourself small business marketing guide provides details and reference articles on the following topics: business blogs, email marketing campaigns, social media tactics (Facebook and Twitter for business), attracting brand advocates, and SEO tactics.

Webopedia Guide to Small Business Marketing
By Vangie Beal, February 19, 2010

Publish eBay Listings on Social Sites with Page Mage

Page Mage, an eBay Compatible Application, which launched in beta last August, has recently upgraded its service to include social networking features for eBay sellers, along with a new pricing structure.

Using Page Mage, you can improve your eBay selling page by listing items in a more interactive and engaging way. For example, you can embed video, show eBay image galleries, or add scrolling text to any eBay auction or fixed-price item listing when you use the Page Mage service.

Chris Taylor, vice president of marketing, said that the newly added social features are designed to help sellers reach out to friends and their network of friends on some of the more popular social media sites.

Page Mage: Publish eBay Listings on Social Sites
By Vangie Beal, October 14, 2009

SEO Marketing Tips: Optimize E-mail Campaigns

SEO is a great compliment to e-mail marketing. Wendy Lowe from Campaigner offers tips to help you optimize your e-mail marketing campaigns for search engines.

To take advantage of SEO, you need to archive your e-mail campaigns online—on your own Web site or blog. On your Web site, you should offer links to your past newsletters right from the main page navigation. Not only will this provide new content for your site visitors to read, but you will also get more mileage out of relevant content when you repurpose your e-mail campaigns.

Wendy Lowe, Campaigner’s director of product marketing says that SEO and e-mail are a great compliment to one another. She continued, “Using SEO best practices can really help you hone in on what customers are searching for.”

SEO Marketing Tips: Optimize E-mail Campaigns
By Vangie Beal, October 12, 2009

EBay Adds Top-Rated Badges, Ups Buy-It-Now Conditions

This week eBay rolls out the new Top-rated Seller program, retires some listing features, and also adjusts “Buy it Now”. Plus, Vendio helps sellers easily change policies across all live listings.

This month, when top-rated rolled out, a number of sellers who met the requirements were not invited to the program because they were not PowerSellers. Information provided by eBay in a previous announcement indicated that qualifying sellers who were not PowerSellers would not receive an invite to top-rated until April of next year. Being excluded from the top-rated seller program right before the rush of holiday sales was the biggest issue for sellers.

The topic had many sellers upset and frustrated, however Brian Burke from the Seller Standards Team used the official discussion forum to tell sellers that if they qualify for top-rated now—including those who do not have PowerSeller status but meet $3,000 U.S. sales per year— they would receive invites for the PowerSeller program the week of October 11th. This will make those sellers eligible for top-rated status around October 20th.

While the official clarification helped, some smaller sellers posting to the discussion forum believe that top-rated will continue to hurt their eBay business by making their listings near-impossible to find and less appealing to buyers in eBay search results.

EBay Adds Top-Rated Badges, Ups Buy-It-Now Conditions
By Vangie Beal, October 7, 2009

Small Biz Tips: How to Start E-mail Marketing

It’s not rocket science, and it can reap big rewards for a small effort. One expert offers tips on how to kick off an e-mail marketing campaign to boost your bottom line.

E-mail marketing offers one of the best advertising returns for any business, according to research by the Direct Marketing Association. In 2008, e-mail marketing returned $45.06 for every dollar spent on it—but industry experts say that small businesses are slow to adopt e-mail marketing practices.

Steve Adams, vice president of marketing for Campaigner, a Software-as-a-Service (SaaS) e-mail marketing company, believes that adoption rates by small businesses are low due to time constraints. Small business owners today are swamped and it can be a challenge to fit e-mail marketing into an already full schedule.

Another contributing factor, said Adams, is that small business owners can be intimidated by the phrase “e-mail marketing”, and they mistakenly believe they need to be a marketing expert to run e-mail campaigns.

Small Biz Tips: How to Start E-mail Marketing
By Vangie Beal, April 13, 2009