Tag Archives: facebook

Is Social Media a Waste of Time for Business?

Social media expert Jason Sadler explains what small businesses are doing wrong when it comes to social media.

The answer to this question isn’t quite as straightforward as one might expect, but according to Jason Sadler, founder of iWearYourShirt, for some businesses: yes, social media can be a waste of time. This is especially true when you’ve taken the wrong approach engaging with customers over social media.

Is Social Media a Waste of Time for Small Business Ecommerce?
By Vangie Beal, June 16, 2011

Protect Yourself from Facebook Scams

Like email spam, one way to stop Facebook spam from spreading is to learn about spam, malware and phishing messages. Know how to spot them and also familiarize yourself with how these Facebook spam messages work.

One of the most common types of Facebook spam is a Wall post that encourages you to install a Facebook application. The application will require that you to agree that the application can post to Walls and your Facebook friend’s pages. When you allow this authorization, the spam message is immediately sent to your friend’s Walls.  If a friend sees the message and performs the action, he or she will then see the same spam on their Wall and the cycle continues. This is how spam messages can move so quickly through Facebook.

Unfortunately, many of these messages are designed to trick Facebook users into cutting and pasting malicious code into the address bar in the Web browser or by clicking an embedded link in the message that takes you off Facebook (commonly through a URL shortner link) where you could potentially become victim to malicious malware and phishing scams.

Read More: How to Protect Yourself from Facebook Scams
By: Vangie Beal, 05-22-2011

Boost Your Facebook Business Page with Business Apps

When you create a Facebook Business Page or Fan Page for your ecommerce business, one challenge you might have is figuring out how to create something that isn’t a static, basic Facebook Page.

The best way to get noticed and to have people make use of the “Like” button on your Page is to have a professional developer design your Facebook page and work with your business to create Facebook-friendly photos, video and other assets.  This will help highlight what your business has to offer and also make your Facebook page an appealing destination for your customers.

Of course, that project will cost money and take time. If your small business or ecommerce business is lacking in either of those departments, then the following three Web apps and services can help you bring your business to Facebook with a little style.

Read more: 3 Apps to Boost Your Facebook Business Page
By Vangie Beal, May 19, 2011

Facebook Apps for Ecommerce Business Sites

Customize these Facebook applications on your Facebook Business Page to boost your existing small business ecommerce marketing strategies. Plus, they’ll make your Facebook Page look better.

Market Your Ecommerce Promotions on Facebook: Wildfire Promotion Builder is a Facebook application that small business ecommerce site owners can use to run different promotions on Facebook Pages, such as contests, coupons and special deals. After adding the application you configure the promotion through the app, publish it, and then add it as a Tab on your Facebook Page. This application is not free, but pricing is reasonable. Using this promotion builder will also simultaneously publish your marketing campaign on Facebook, Twitter and your own ecommerce website.

Read: 5 Facebook Apps for Small Business Ecommerce Sites
By Vangie Beal, October 13, 2010

 

How to Customize a Business Facebook Page with Apps

A look at three customizable Facebook apps that can help you brand your business Facebook Page and engage your online fans.

One of the challenges in having a Facebook Page — the name that Facebook uses to identify a business profile — is being able to make it look less like Facebook and incorporate more of your own brand identity on the Page. There are a number of Facebook applications (apps for short) that you can customize to display your own business content, links and images.

How to Customize a Business Facebook Page with Apps
By Vangie Beal, January 6, 2010

Social Media Glossary

With social media it would seem that the terminology just doesn’t end. Here is the list of terms that are currently defined in the Webopedia Web 2.0> Social Media category:

@reply alerts A-List blogger astroturfing authenticity badge b-blog BiggerTwitter Blackbird bliki blog Blog and Ping blog storm blogroll Cisco Eos crisis blog del.icio.us Digg Digg This DM Facebook Facebook Connect Facebook forced invite Facebook Group Facebook Like Facebook Mini-Feed Facebook News Feed Facebook wall faceosphere Fail Whale follower forum glog hash tag influencer MFD microblog Microsoft Vine open media plog PocketTweets Retweet RSS social media social network social networking site social software tag cloud tagging Technorati TrackBack Twaffic Tweeple tweet twewbie Twidroid Twishing Twitosphere Twitter Twitter following Twitter Sparq Twitterers Twittermaps Twitturly Twittworking UGC Web 2.0 YouTube [Webopedia’s Social Media Category]

Source: Webopedia.com

10 Free Social Networking Tools to Save You Time

If you use social networking, bookmarking, or blogging sites these profile management and aggregators will save you time by pushing your updates to multiple social sites.

With the hundreds of social networking and social bookmarking sites available today, it’s not surprising that people find is difficult to manage their social media accounts. While you want to have a presence on many of these different sites, it can be time-consuming to update your status and profiles on each site — especially if you also use blogs, social bookmarking sites and instant messaging platforms to promote yourself or your brand.

Here are ten free social networking tools that can help you manage numerous social networking and bookmarking accounts, plus save you time by aggregating your updates — that is publishing one update across multiple social sites.

10 Essential Social Networking Tools to Save Time
By Vangie Beal, September 11, 2009