Tag Archives: freelance

15 Twitter Tools for Small Business Marketing

As a follow up to my recent Ecommerce-Guide.com article (25 Twitter Tools to Make Tweeting Easier, Faster) this week I look at a different set of 15 Twitter tools that will help you to further take advantage of using Twitter as a small business marketing tool. If you have integrated Twitter into your small business marketing plan, it’s helpful to invest the time to find the right tools to integrate Twitter into your existing social marketing practices. This list of desktop and Web-based tools will help make using Twitter an easier and faster process for you.

Feel free to add your own favorite Twitter Tools in the article comments section.

Read the article: 15 More Twitter Tools for Small Business Marketing
By Vangie Beal, December 29, 2010

How to Create Useful Ecommerce Surveys

Offering ecommerce surveys and polls on your website can help you connect with customers and gain useful insights about your marketplace. Alex Terry from Zoomerang explains why.

For the most part, a poll can be considered a slimmed-down version of a survey, but the data and information an ecommerce business owner obtains from each type of communication differs.

With a survey you can go a bit more in-depth about a particular topic and ask a series of questions you can use to do a number of things, like evaluate your product quality, guide future product development or even just to boost your customer relations and satisfaction.

According to Terry, polls are simpler to create but they are directional in nature. You can really only focus on one specific point. Also, he said that polls are a great way to add entertainment or value to your website.

7 Tips to Create Useful Ecommerce Surveys and Polls
By Vangie Beal, November 10, 2010

How to Customize a Business Facebook Page with Apps

A look at three customizable Facebook apps that can help you brand your business Facebook Page and engage your online fans.

One of the challenges in having a Facebook Page — the name that Facebook uses to identify a business profile — is being able to make it look less like Facebook and incorporate more of your own brand identity on the Page. There are a number of Facebook applications (apps for short) that you can customize to display your own business content, links and images.

How to Customize a Business Facebook Page with Apps
By Vangie Beal, January 6, 2010

Retweet Tips for Maximum Twitter Exposure

Use Twitter hashtags, retweets (RT) and a quality twitter following to boost word-of-mouth marketing.

One of the many ways that people use Twitter is for word-of-mouth marketing. If you want to spread the word about your product, service, brand or Web content, than Twitter can be a good place to start spreading the word. Twitter takes time to get used to, and it will also take time to learn how to use the service effectively. Here are Twitter tips to help you maximize your Twitter exposure and increase your retweets.

Retweet Tips for Maximum Twitter Exposure
By Vangie Beal, December 4, 2009

Halloween Tech: Weird, Spooky and Odd Technology Terms

Zombies, Smurfs and Wolfpacks, oh my!

In our never-ending quest to gather terms and information for Webopedia, we have found many acronyms and tech terms that strike us as being odd, weird or just plain spooky. To celebrate Halloween tech-style, we’re bringing you a fun — but totally legit — list of some of the spookiest acronyms and tech term oddities we’ve come across while compiling the Webopedia database.

Who knows, maybe one of the following tech terms will spawn a costume idea that will bring first place at this year’s office (IT) Halloween party.

Seriously, we didn’t make these up…

Pixetell Adds Video and Voice to Online Listings

Pixetell lets sellers easily add a voice or video message to their online listing. It’s visual communication and collaboration software—but don’t let the non-auction lingo scare you.

In an online market where millions of sellers compete for sales, you have to be different in order to succeed.  When you use a Web-based  platform to sell—like eBay or Kijiji—your item listing page looks almost identical to millions of other listings.  One way you can stand out from the competition is to invest in tools to enhance your online listings.

Pixetell is a tool that online sellers may overlook. We say this because Pixetell is actually SaaS communication and collaboration software and not a typical tool that a seller would look for.  The platform offers many features for desktop collaboration, but it’s also an affordable tool that you can use just to create voice and video ads to post with an online listing.

As you create the visual display in the Pixetell software, you can add a voice narrative to describe the item and highlight its features. When you put your voice behind a product, you can humanize the nature of online selling and inspire trust in your prospective buyers by offering more than just a static picture and text descriptions.

Pixetell Adds Video and Voice to Online Listings
By Vangie Beal, August 26, 2009

eBay Live 2009: Going, Going… Gone

Last year people were surprised when eBay announced plans to cancel its 2009 eBay Live event.  At that time the company said smaller workshops would take place in various locations rather than one large event. EBay also said that the eBay Live event would return in 2010 in Orlando.

Not so, according to a statement recently made by Lorrie Norrington, president, eBay Marketplaces. EBay will continue to offer multiple smaller events that will replace the larger eBay Live conference.

eBay Live 2009: Going, Going…Gone
By Vangie Beal, July 15, 2009

Three Facebook Apps for EBay Sellers

We show you three free applications that eBay sellers can use to showcase their wares on Facebook.

According to Facebook’s own data, this popular social networking site has more than 200 million active users, with more than half logging in to the site each day. One big reason people keep returning to Facebook is the site’s applications, called apps for short. According to Facebook 70 percent of its members engage with the more than 52,000 applications currently available on Facebook.

There are a number of Facebook applications that sellers can use to promote their own eBay business to friends and acquaintances on Facebook. We look at three eBay applications that you can add to your own profile to promote your eBay business on the Facebook platform.

Three Facebook Apps for EBay Sellers
By Vangie Beal, July 8, 2009

Tips for Selling Crafts Online

This week we speak with James Dillehay, a nationally recognized expert on marketing arts and crafts, about how to successfully sell your crafts online.

Dillehay said that most artisans who are just getting started tend to look at one of two options for online craft sales;  creating their own Web site or setting up a new Web shop on an existing marketplace.  Those new to selling their crafts online tend to choose Web shops simply because it’s easy to get started—most Web shops have automated processes that let you list and sell in minutes with no previous online selling experience required.

Despite the popularity of using existing marketplaces, like eBay, Etsy, and other eBay alternatives, Dillehay recommended that crafters also invest in their own domain name and Web site, since the craft business online is largely connected to one’s own presence.

“It’s no longer a case of deciding if you should set-up shop here or there,” Dillehay said. “It’s a growing need of the ands. You need to show your product here, and here and here.”

Tips for Selling Crafts Online
By Vangie Beal, June 24, 2009

Secret-Shopper Expedition Reveals Live Chat Trends

A new online secret-shopper study shows retailers what customer communication tactics work best—and what retailers should avoid.

Smith’s secret-shopper experience found that retailers don’t always make it easy for shoppers to contact them by means other than phone support. Smith observed that most retailers prominently display toll-free numbers, but they tend to bury chat buttons and e-mail tools several layers deep in the Web site.

Secret-Shopper Expedition Reveals Live Chat Trends
By Vangie Beal, June 23, 2009