Tag Archives: Google

Powering Your Site Search with Google Options

Is a Google on-site search solution right for your small business ecommerce website? We take a look at the three search options from Google.

Outside of your ecommerce shopping cart software, small ecommerce site owners don’t really have many options for integrating alternative site search functionality, unless they have access to in-house technical know-how and a bigger budget to invest in developing on-site search.

While there are a number of hosted site-search platforms available, ‘commerce search’ is still largely an enterprise application and few platforms are designed to meet the budget needs of the very small ecommerce websites.

One option that a small business has for improving on-site product search is using the free Google Custom Search or, you could invest in Google Site Search or Google Commerce Search, depending on the type of site you manage. Fair warning though: while Google’s Commerce Search is cheaper than many of its competitor’s search products, the pricing may still be out of range for many smaller ecommerce web shops.

Read the Full “Powering On-Site Search with Google Search Options” Story on EcommerceGuide.com

By Vangie Beal, July 7, 2010

SEO: Does Long-term Optimization Really Matter?

Awhile back I read through a discussion forum where the merits of long-term SEO was the topic at hand. Quite a number of those taking part in the discussion felt that short-term SEO was all that mattered, but I really have a different opinion on that.  I really think that you should not underestimate the value of long-term optimized content.

Let’s pretend we have an excellent electronic commerce article published on a Web site. You’ve done everything right, and you find your article listed #3 in organic Google results for two keyword phrases you have optimized for. Pulling a random number out of my hat, let’s also say that 80 percent of the traffic to this page is referred by Google and that translates in to 5,000 pageviews in the first seven days. This is your short-term SEO result.  If you do absolutely nothing, you may find that in the coming weeks others have hit those keywords with fresh content and your #3 spot drops to #4 then #8, and so on . After first few months you will see a decline to a few hundred pageviews to that article every 30 days.

My question to those of you who do not believe in the value of long-term SEO efforts, wouldn’t you rather have a quarter million pageviews to that one article in a year, instead of 10-30,000? What if that article was top in the search results for 3 years?

A well-written search engine-optimized article can drive traffic for years. In fact — for the entire lifetime of your Web site or blog.  Some content is very well-suited to ongoing SEO efforts and these articles and posts deserve a long term SEO effort. I have articles that have been top Google search results for several years. You have to invest in a long term SEO plan to do this, but that is the nature of SEO. It is an ongoing process.

Using Google analytics you can see which articles you have posted that still gets a decent number of pageviews, even though you haven’t touched the content in months — or years. Use Google Analytics to determine which keywords are sending the highest numbers of Google searches to that page. Google those phrases yourself, and if your page is not number one in the results then optimize the old article for those phrases. At the same time, you will also want to freshen up the content. This 15 minute SEO investment every two months can result in a huge traffic pay-off for a very long time to come from older content.

Google Search Tips and Shortcuts

Google Web search is so popular is that is offers fast and powerful searches, plus it has a simple Web page that is quick to load and easy to use. While Google produces fast search results, there several quick and easy shortcuts that will help improve your Google searches.

  • Area Code: You can search for the geographical location to any U.S. and many other country codes by typing the 3-digit area code into the search box.
    Example Search: 876
  • Book Search: To search for book text, simply use the word “book” in front of your search phrase. This will remove non-book related search results.
    Example Search: book The Lord of the Rings
  • Calculator: Google has a built-in calculator function. To use it, simply type the equation in the search box.
    Example Search: 5*4+6/2

Read all the Google tips for faster searching here.

Google Search Tips and Shortcuts
By Vangie Beal, May 08, 2009