Tag Archives: Internet
When you create a Facebook Business Page or Fan Page for your ecommerce business, one challenge you might have is figuring out how to create something that isn’t a static, basic Facebook Page.
The best way to get noticed and to have people make use of the “Like” button on your Page is to have a professional developer design your Facebook page and work with your business to create Facebook-friendly photos, video and other assets. This will help highlight what your business has to offer and also make your Facebook page an appealing destination for your customers.
Of course, that project will cost money and take time. If your small business or ecommerce business is lacking in either of those departments, then the following three Web apps and services can help you bring your business to Facebook with a little style.
Read more: 3 Apps to Boost Your Facebook Business Page
By Vangie Beal, May 19, 2011
When it comes to small business marketing, one way to self-promote your business is through increased media exposure. To do this you need what’s called a press release or a news release.
A press release is basically a statement that is written for news media; newspapers, magazines, television networks, radio stations, or online news outlets and trade publications. As the phrase suggests, the written statement is a news article.
For example, an announcement of a new product, results of a survey you ran on your website, a new service you offer, or big client acquisition is all examples of a newsworthy statement — an overview of your company or the latest tips you offered in your e-mail newsletter is not.
Small Business Marketing Tips: Writing a Press Release
By Vangie Beal, May 12, 2010
Posted in Technology
Tagged e-commerce, how to, Internet, marketing, news release, online, PR, selling, tips, Web, write press release
From growing your e-mail list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners’ tips for running online contests.
Before you can plan a contest, you have to set your marketing objectives and goals. If, for example, your goal is to increase your e-mail subscriber list, then a basic online contest entry form asking people to submit their details and click a box to join your mailing list would suffice.
Sometimes an online contest can promote a special feature or product-line launch. Using Crate and Barrel as an example, Pickering said the company is running a large contest that encourages newly married or soon-to-be married couples to create a gift registry on the site. ‘This type of marketing objective’, he added, ‘is designed to collect relevant marketing data that translates directly into sales.’
Contests as E-commerce Marketing Tools
By Vangie Beal, March 31, 2010
EBay sellers can choose from countless auction listing helpers and tools to boost their eBay item listings and sales. From offering a 360 degree product view for potential bidders to see your items in a whole new way—to widgets that let you check your listings from your iPhone, you can use these five tools to help you grow your eBay business, without breaking your wallet in the process.
Five Auction Tools for eBay Sellers
Published on HubPages, By E-commerce Girl