Tag Archives: online

How to Shorten a URL

A URL shortener is a way to make a long URL (Uniform Resource Locator) shorter.  URL shortening services are Web tools (or services) that allow you to provide a long URL to a specific webpage and obtain a much shorter URL from the service provider. This Webopedia reference guide will help you understand what a URL shortener is and how these URL redirect services work.

How to Shorten a URL Using a URL Shortener Service
By: Vangie Beal, 06-22-2011

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Online Banking Purchases Lower Merchants’ Transaction Fees

Consumers topping up mobile wallets and shopping online with a bank account instead of cards can save retailers hefty credit card transaction processing fees.  Mazooma makes this connection for retailers.  Many consumers are comfortable  using online banking, but the missing piece of the puzzle for merchants is how to connect consumers with their bank accounts during the checkout process.

Online Banking Purchases Lower Merchants’ Transaction Fees
By Vangie Beal, June 23, 2011

Boost Your Facebook Business Page with Business Apps

When you create a Facebook Business Page or Fan Page for your ecommerce business, one challenge you might have is figuring out how to create something that isn’t a static, basic Facebook Page.

The best way to get noticed and to have people make use of the “Like” button on your Page is to have a professional developer design your Facebook page and work with your business to create Facebook-friendly photos, video and other assets.  This will help highlight what your business has to offer and also make your Facebook page an appealing destination for your customers.

Of course, that project will cost money and take time. If your small business or ecommerce business is lacking in either of those departments, then the following three Web apps and services can help you bring your business to Facebook with a little style.

Read more: 3 Apps to Boost Your Facebook Business Page
By Vangie Beal, May 19, 2011

5 Market Research Tools for EBay Sellers

Market research provides important data to anyone who sells goods online. And it can help eBay sellers determine what products will have the most likely chance of selling at the best price during any period of time.

The following five market research tools offer different reports and use different algorithms to sift through eBay data to provide the details eBay sellers need to improve the likelihood of selling on eBay. As an added bonus, many eBay tool providers offer a free trial; you can try the service and see results before making a financial investment.

Full Story: 5 Market Research Tools for EBay Sellers
By Vangie Beal, January 5, 2011

 

How to Create Useful Ecommerce Surveys

Offering ecommerce surveys and polls on your website can help you connect with customers and gain useful insights about your marketplace. Alex Terry from Zoomerang explains why.

For the most part, a poll can be considered a slimmed-down version of a survey, but the data and information an ecommerce business owner obtains from each type of communication differs.

With a survey you can go a bit more in-depth about a particular topic and ask a series of questions you can use to do a number of things, like evaluate your product quality, guide future product development or even just to boost your customer relations and satisfaction.

According to Terry, polls are simpler to create but they are directional in nature. You can really only focus on one specific point. Also, he said that polls are a great way to add entertainment or value to your website.

7 Tips to Create Useful Ecommerce Surveys and Polls
By Vangie Beal, November 10, 2010

4 Tips to Prevent Shopping Cart Abandonment

Cart abandonment (or shopping cart abandonment) is a familiar phrase for most ecommerce site owners. It’s the commonly used term to describe an online shopping cart that a consumer has added products to but then leaves the website without making the purchase and completing the transaction.

Knowing why consumers abandon shopping carts can help you to redesign your pages to provide optimal conversion rates. Let’s look at each reason given by consumers in this research and look at ways ecommerce site owners can address the issue before the consumer even lands on your site.

Read the Story: Cart Abandonment Explained and 4 Tips to Prevent It
By Vangie Beal, November 17, 2010

Tips for Writing an Ecommerce Website FAQ

I have to say it — many online site FAQs (Frequently Asked Questions) tend to annoy me. In most cases I think this is because the site owner doesn’t have a good understanding of what a FAQ should be — they just know they want to have a FAQ page. I had the opportunity to write about FAQs and how to build a relevant FAQ for your website customers who prefer ‘self-service’ support. While this is written primarily as a guide for publishing a FAQ on an ecommerce website, I think you’ll find the tips useful for any type of website.

Read the Story: 10 Tips for Writing an Ecommerce Website FAQ
By Vangie Beal, September 8, 2010